Brand Marketing Specialist - KMX
About this role
Klättermusen is looking for Brand Marketing Specialist
Since 1975 Klättermusen has been a pioneer in making refined Scandinavian Mountaineering Equipment. The designs combine utility and extreme durability, always with consideration of the environment in mind. Klättermusen supports and inspire outdoor enthusiasts through unforgiving weather conditions and unpredictable terrains. Rigorously tested in real-world conditions, the equipment embodies Klättermusen’s commitment to creating the best and most sustainable equipment available. We are now looking for a Brand Marketing Specialist to join our team.
About the role
As Brand Marketing Specialist for Klättermusen Experiences (KMX), you lead the planning, development and delivery of a seasonal marketing plan that builds the KMX brand and drives trip bookings.
Working within Klättermusen’s Integrated Marketing Team, you turn business priorities into clear campaign briefs, asset requirements and coordinated marketing activities. You will be embedded with KMX operations and the integrated marketing team to ensure campaigns are delivered consistently, effectively and on time.
Responsibilities
- Own the seasonal KMX marketing plan, aligned with business priorities, key experiences, booking periods and Klättermusen’s wider brand calendar.
- Translate the KMX commercial plan into clear marketing priorities that build demand, generate guest acquisition and contribute to business objectives.
- Own KMX within the Integrated Marketing Team, ensuring its priorities are visible, understood and incorporated into seasonal campaign planning.
- Lead the KMX campaign briefing process, providing clear direction to Creative, Social, PR, CRM, Digital, Retail and Regional marketing teams.
- Project manage integrated campaign delivery across the IMT, tracking milestones, dependencies, approvals and final outputs.
- Define how Klättermusen products, people, partners and experiences are integrated into KMX marketing, using real mountain environmen