Director, Sales Support & Marketing

We are looking for a commercially minded and proactive

*Director, Sales Support & Marketing for the** Xrock **Business Line**

As Director, Sales Support & Marketing, you will turn market and customer insights into initiatives that create measurable business impact and support our growth ambitions. You will support global sales areas in driving Xrock sales and own the Business Line's marketing strategy and execution, ensuring closer alignment between commercial activities in the field and the strategy, positioning, and tools that support them. As a member of the Business Line management team, you will work closely with sales areas, Business Line and product leaders, and supporting functions, reporting to the VP of the Xrock Business Line. The role is based in Lahti Finland, although other Normet locations can be considered if needed.

*Main responsibilities:**

*Sales support & global sales development**

Drive global sales support in close cooperation with sales areas worldwide to strengthen Xrock sales performance.

Design and deliver sales training that builds skills, tools, and materials for effective, consistent selling across sales areas.

Take an active role in go-to-market planning together with sales areas and Business Line representatives.

Develop and advance value-based and process-based selling across the organization, embedding a structured, repeatable sales approach.

Work closely with all sales areas, tracking activities, and progress against strategic KPIs.

*Marketing strategy & stakeholder leadership**

Develop the Xrock marketing strategy and KPIs together with the Business Line and global Normet stakeholders and lead their execution.

Develop value propositions and sales-enablement materials, and plan integrated marketing communications that strengthen Xrock's brand and market presence.

Manage relationships with external stakeholders, agencies, and partners.

Analyze performance data and market feedback and apply modern AI-enabled