Team Lead, Expert NBA (Next-Best-Action) Data Scientist

Job ID: 5408

Welcome to Group Technology, where we pride ourselves on engineering solutions and direct Nordea’s transformation by providing a holistic technological view and structured understanding of the bank, and its surrounding environment to enable the Customer Vision and the Business Strategy.

We are looking for a Team Lead, Expert NBA Data Scientist to join our MarTech & Sales Technology department in Helsinki. In this role, you will help shape how Nordea uses data science, machine learning and decisioning to identify the most relevant next best action for each customer in real time. You will own the analytics, learning and optimization approach for NBA, ensuring that models, data and experimentation improve decision performance and create measurable customer and business impact.

Nordea is a place where traditions meet tomorrow. We’re not just a bank; we’re a tech employer on a mission to evolve finance securely and responsibly. Together, we impact millions of people’s daily lives by ensuring they can access our solutions anytime, anywhere, while safeguarding their personal data and wealth. Join us in making an impact on the banking industry.

About our team

Meet the core Next Best Action (NBA) team. Our mission is to build, govern and scale Nordea’s NBA capability as a Nordic-wide decisioning foundation, enabling relevant, data-driven and personalized customer interactions across markets, business areas and channels. We own the common decisioning frameworks, data and intelligence foundations, governance and platform enablement.

What you’ll be doing

In this role, your main responsibilities will be to:

Shape and evolve the NBA modelling strategy to enable Nordea’s segment-of-one vision, leveraging Pega CDH adaptive models, custom ML models and external analytical signals

Build, deploy and continuously optimize predictive models for customer engagement, conversion, retention, customer value and recommendations

Translate business objectives into de