Email & Lifecycle Marketing Manager

<p><span>Own the messages that turn a curious enterprise buyer into a conversation, and a new customer into a lasting one.</span></p><h2><span><strong id="docs-internal-guid-354b9d9f-7fff-d549-37c1-d24798814c60">The Ardoq story</strong></span></h2><p><span>Ardoq is one of Norway's most exciting scale-ups, a truly global company built out of Oslo. We are the AI-powered Enterprise Architecture platform that turns enterprise complexity into connected intelligence. Built on a proprietary graph foundation, we help the world's largest organizations see how their people, processes, and technology fit together, so they can simulate change, cut risk, and make smarter decisions faster.</span></p><p><span>Today we help some of the most complex organizations on the planet, including British Telecom, M&amp;S, Carlsberg, and ExxonMobil, find clarity in a fast-changing world. We are backed by leading global tech investors, including EQT and One Peak, which gives us the stability of a mature company with the pace and spirit of a startup. We are also a five-time Gartner Magic Quadrant Leader for Enterprise Architecture.</span></p><h2><span><strong id="docs-internal-guid-354b9d9f-7fff-d549-37c1-d24798814c60">Why this role matters</strong></span></h2><p><span>The people we sell to, often a Head of Enterprise Architecture, are drowning in complexity. Too many systems, too much data, too many competing priorities, and rarely a clear view of the whole picture. Long before they ever speak to our sales team, they are quietly trying to work out one thing: does anyone actually understand my problem?</span></p><p><span>That answer gets built, message by message, in the emails and lifecycle communications they receive from us. This role owns that journey. You will decide what a prospect hears, when they hear it, and how each touch moves them from mild curiosity to a real conversation, then from a new customer to one who stays and grows. You are the person who makes sure our marketing sounds like it gets the customer, at every stage of their journey with Ardoq.</span></p><p><span>At Ardoq we value autonomy and psychological safety. In this role you won't follow a script. You will have the influence to shape the whole lifecycle program and the ownership to see your ideas through to real, measured impact.</span></p><h2><span><strong id="docs-internal-guid-354b9d9f-7fff-d549-37c1-d24798814c60">What you'll do</strong></span></h2><ul><li><p><span><strong id="docs-internal-guid-dd1f216c-7fff-eab2-345d-00f76bf19109">Own the lifecycle: </strong>Design and run the email and lifecycle programs that carry prospects and customers through every stage, from acquisition nurture to onboarding, adoption, and re-engagement, while managing data privacy and consent across the regions we operate in.</span></p></li><li><p><span><strong id="docs-internal-guid-dd1f216c-7fff-eab2-345d-00f76bf19109">Turn insight into journeys: </strong>Build segmented, automated nurture flows in HubSpot that move buyers, particularly Heads of Enterprise Architecture, toward a sales-ready conversation. Leverage intent signals to segment and route prospects along the best path through our content, and build and support HubSpot web page creation to assist the prospect journey.</span></p></li><li><p><span><strong id="docs-internal-guid-354b9d9f-7fff-d549-37c1-d24798814c60">Convert with the wider team: </strong>Partner with Demand Generation, Sales, and the BDR team so marketing and sales outreach reinforce each other rather than collide, and engaged contacts become real pipeline.</span></p></li><li><p><span><strong id="docs-internal-guid-354b9d9f-7fff-d549-37c1-d24798814c60">Prove and improve: </strong>Run a disciplined testing program and report on engagement, conversion, and pipeline contribution, then use what you learn to raise the bar again.</span></p></li><li><p><span><strong id="docs-internal-guid-354b9d9f-7fff-d549-37c1-d24798814c60">Protect the fundamentals: </strong>Keep the database healthy and deliverable, and keep every program compliant, on brand, and worth opening.</span></p></li></ul><h2><span><strong id="docs-internal-guid-354b9d9f-7fff-d549-37c1-d24798814c60">On a typical day, you will</strong></span></h2><p><span>Sit down with the demand generation team to understand which campaigns are bringing leads in, then map