Product Marketing Manager
About this role
<p><span><strong id="docs-internal-guid-61bbc3ff-7fff-3f6e-9bc9-3a961c93f327">We 💛 small business</strong></span></p><p><span>We founded Holvi back in 2011 with a simple vision: Eliminate the distractions of financial admin and simplify work life, because running and growing a business is hard enough. Small businesses shouldn’t have to worry about expensive bank fees, spreadsheets and lost receipts.</span></p><p><span>Since our inception as a pioneering fintech, we’ve grown, evolved and changed but our core remains the same. We believe that to help businesses chase their fullest potential, we need to reach ours – and that’s the path that we’re on.</span></p><p><span>Right now, we’re looking for a <strong id="docs-internal-guid-61bbc3ff-7fff-3f6e-9bc9-3a961c93f327">Product Marketing Manager </strong>to join our team in Helsinki. If you want to help small businesses thrive, then read on.</span></p><p></p><p><span><strong>What you’ll do</strong></span></p><p><span>We’re looking for a product marketer who deeply understands the Finnish landscape of small businesses and banking, and can own a product area from positioning all the way through to adoption.</span></p><p><span>You’ll own one of our product streams from the product marketing site across the customer lifecycle – today that’s everything around invoicing, expenses, receipts and accounting – and you’ll lead go-to-market work for the Finnish market, whether that is for new target groups, new features or new products. You’ll work closely with our distribution and reseller partners, equipping them with the right messages, tools and content so launches land and products get used.</span></p><p><span><strong>A typical day could see you:</strong></span></p><ul><li><p><span>Owning positioning, messaging, launch and adoption for a product stream, end to end and briefing these information to our marketing team</span></p></li><li><p><span>Briefing and coordinating product launches to ensure that the right messages are delivered at the right time in the right channels</span></p></li><li><p><span>Working with our CRM lead to turn a launch into lifecycle flows that drive real usage</span></p></li><li><p><span>Watching your stream’s numbers – adoption, usage, revenue – and bringing the team a signal, an insight and an opportunity</span></p></li><li><p><span>Collaborating with our product and development teams to turn technical specs into compelling value propositions</span></p></li><li><p><span>Writing Finnish language marketing materials around our products and features – from landing pages to sales collateral and more</span></p></li><li><p><span>Localising and refining our in-product and UX copy from English to Finnish</span></p></li><li><p><span>Enabling our sales efforts with clear messaging, tools and content</span></p></li><li><p><span>Working with partners to provide briefings, ensure the correct representation of our product and accelerate sales</span></p></li></ul><p><span><strong>This is for you if you:</strong></span></p><ul><li><p><span>Have 4+ years of experience within product marketing or a similar field</span></p></li><li><p><span>Have owned a product or product area end to end, and driven it forward without being chased</span></p></li><li><p><span>Have experience working in a fast paced growth company / startup environment</span></p></li><li><p><span>Have worked in fintech, banking or financial services – ideally in a B2B context and within the target group of SMEs</span></p></li><li><p><span>Have experience planning and executing go-to-market activities</span></p></li><li><p><span>Are fluent in Finnish and can write and edit marketing content for a variety of product marketing channels</span></p></li><li><p><span>Are fluent in English – both written and spoken</span></p></li><li><p><span>Are a strong collaborator: you flag workload and trade-offs early, you’re comfortable saying no with a reason, and people find it easy to work with you</span></p></li><li><p><span>Have strong project management skills and can keep