GTM Lead - Data, Analytics & AI (Espoo or Stockholm)
About this role
Greenstep is a Finland based, family-owned growth company founded in 2010, providing high-quality technology and back office services to support our clients' development and long-term success. Today, we are a community of almost 800 experts across the Nordics and Europe, and growing fast.
BI Book is our own SaaS analytics platform. Over 1,000 companies across Europe already run on it. It plugs into the business systems customers already use and gives leadership teams ready-made analytics, planning and AI tools.
Our consulting team is 60+ people. They support our SaaS clients and build custom solutions: data and analytics platforms, AI solutions, and business applications. So when a client needs a product, we have one. When they need something built, we build it. Most competitors have to pick a side.
We are now looking for a skilled GTM Lead to build the go-to-market motion for our data, analytics and AI business.
Responsibilities
- A hands-on GTM lead to own our go-to-market motion across Nordic market expansion and product and services marketing.
- This is a foundational hire. You will help us build the structure, not inherit it. You will own the strategy and execute it, with our sales team and business leaders supporting you.
- In practice, you willDefine and execute GTM strategy, starting with Finland and Sweden and expanding from there. ICP, messaging, channel mix.
- Own pipeline generation across content, SEO, paid, events and outbound, and report on pipeline contribution, CAC and conversion.
- Build the expertise-led content engine that sells consulting: reference stories, thought leadership, and the technical credibility that gets us into evaluations.
- Develop partner enablement materials and joint GTM playbooks.
- Own positioning and sales enablement for both offerings, aimed at the CFO, CIO, CDO and CTO buyers who sign for them.
- Drive our presence at Nordic events.
- What success looks like in 12 monthsDefined ICPs and messaging for both the product and consulting offerings,