Senior Digital Marketing Specialist
About this role
At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
Senior Digital Marketing Specialist (Marketing Automation & Digital Experience)
Johannesburg, South Africa (Remote)
Join a Global Marketing Team Driving Digital Growth
Are you a digitally savvy marketer with expertise in marketing automation, website management, campaign execution, and digital optimization?
We're looking for a
Senior Digital Marketing Specialist
to join our global marketing team and play a key role in delivering high-impact digital experiences across multiple business segments and international markets.
This role sits at the intersection of
digital marketing, marketing operations, and marketing technology
, with primary responsibility for the execution, optimization, and governance of digital marketing campaigns across HubSpot and Drupal. You will help drive customer engagement, lead generation, campaign performance, and digital best practices across our global organization.
Working closely with regional marketing teams, content creators, and business stakeholders across North America, EMEA, APAC, and Latin America, you will help ensure our digital infrastructure delivers exceptional customer experiences and measurable business results.
This is an exciting opportunity for someone who enjoys combining technical expertise with marketing strategy and wants to build a career within a global marketing organization.
Responsibilities
- Marketing Automation & Campaign Management
- Lead the development, execution, and optimization of digital marketing campaigns using HubSpot, including:
- Email campaigns and reusable email templates
- Automated workflows and lead nurture programs
- Landing pages and thank-you page experiences
- Forms, progressive profiling, and lead capture strategies
- Audience segmentation and database targeting
- Campaign testing, deployment, and quality assurance
- You will ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives, brand standards, and global best practices.
- Digital Performance & Optimization
- Monitor campaign performance and engagement metrics to identify areas for improvement
- Analyze campaign results and provide actionable recommendations
- Support A/B testing initiatives to improve conversion rates and customer engagement
- Develop reports and dashboards that provide meaningful insights to stakeholders
- Monitor data quality and maintain marketing database integrity
- Drive continuous improvement initiatives across digital channels and marketing programs
- HubSpot Administration & Governance
- Serve as a subject matter expert for HubSpot and marketing automation best practices by:
- Managing campaign structures, asset organization, and workflow governance
- Maintaining naming conventions, tagging standards, folder structures, and documentation
- Supporting audience segmentation and list management strategies
- Ensuring campaign consistency across regions and business units
- Providing guidance and troubleshooting support to marketing stakeholders
- Identifying opportunities to improve marketing automation processes and platform utilization
- Quality Assurance & Content Production
- Conduct comprehensive QA reviews of emails, landing pages, forms, workflows, and website updates
- Validate formatting, links, metadata, personalization, and tracking requirements
- Ensure all digital assets are technically sound, accurate, and aligned with brand standards
- Support content formatting, publishing, and campaign production activities
- Maintain a high level of attention to detail across all digital marketing initiatives
- Cross-Functional Partnership
- Partner with global marketing teams to deliver campaigns across multiple regions and business segments
- Consult with stakeholders on campaign requirements and digital solutions
- Communicate project timelines, risks, and priorities effectively
- Collaborate with content creators, designers, sales teams, and business leaders
- Share knowledge, best practices, and platform expertise across the marketing organization
- Support the adoption of marketing technology and digital marketing best practices
Requirements
- Required Experience
- 5+ years of experience in digital marketing, marketing operations, marketing automation, or a related field
- Proven experience managing campaigns from build through execution, optimization, and reporting
- Strong hands-on experience with HubSpot or a comparable marketing automation platform
- Experience managing website content through a CMS, ideally Drupal
- Experience with lead generation, customer journeys, and digital marketing best practices
- Experience leveraging analytics and reporting to drive performance improvements
- Technical Skills
- Strong Microsoft Excel and Microsoft Office skills
- Experience with marketing reporting and analytics tools
- Understanding of database segmentation and audience targeting
- Basic HTML/CSS knowledge is highly desirable
- Experience with Canva, Adobe Creative Suite, or similar creative tools is advantageous
- Familiarity with SEO fundamentals and website optimization best practices
- Professional Skills
- Strong analytical and problem-solving abilities
- Excellent communication and stakeholder management skills
- Exceptional attention to detail and commitment to quality
- Ability to manage multiple projects and deadlines simultaneously
- Highly organized with strong project management capabilities
- Self-motivated and comfortable working independently in a remote environment
- Passion for digital marketing, technology, and continuous learning
- .