Operations Growth Manager - Demand

About this role

Responsibilities

• Owning the growth of Freenow by Lyft business in Spain by identifying, prioritizing and delivering high-impact operational initiatives that increase completed rides and accelerate marketplace performance.
• Identifying and evaluating new growth opportunities, including new product features, strategic partnerships, expansion initiatives and operational improvements, defining the optimal go-to-market approach for the local market.
• Developing business cases, performance analysis and executive recommendations to support strategic decision-making and business growth.
• Leading growth projects end-to-end, from opportunity assessment and planning to execution, performance monitoring and continuous optimization.
• Partnering with Central Product, Marketplace, Pricing and Marketing teams to adapt global strategies, product features and commercial initiatives to local market dynamics while influencing future roadmap decisions.
• Leading the local rollout and testing of new products and features, coordinating cross-functional stakeholders to ensure successful execution, adoption and measurable business impact.
• Driving growth across strategic demand channels, including airports and other high-value points of interest, by developing operational partnerships and improving the customer experience at key locations.
• Providing strategic market intelligence through continuous monitoring of competitor activity, customer behaviour and industry trends, translating insights into actionable recommendations that shape local and central business decisions.
• Acting as a trusted advisor to the General Manager by bringing a local market perspective, identifying emerging opportunities and influencing Freenow's long-term growth strategy.
• Travel will be required around 20% of the time, with some weeks not travelling and others with up to a full week or a few days away.
• You have 4 to 5 years of relevant working experience in Operations, Consulting or Tech, with a proven track record of managing and executing projects end-to-end.
• You hold a Bachelor's degree in Business, Engineering, Operations, or a related field, or have an equivalent qualification or relevant professional experience.
• You are hands-on, highly execution-focused, and results-oriented, ready to dive into day-to-day operations, navigate ambiguity, and deliver measurable business impact.
• You possess strong analytical thinking and strategic skills, with the ability to translate complex data into actionable operational insights and business decisions.

Requirements

• You are proficient in data tools, including advanced Excel/Google Sheets, Tableau, and SQL (Python is a plus).
• You bring a growth mindset, using data and local market insights to identify operational opportunities, test initiatives, and prioritize high-impact projects.
• You demonstrate strong project and stakeholder management skills, with a proven ability to lead cross-functional initiatives and align teams without direct authority.
• You are comfortable managing relationships with key external stakeholders (such as airport authorities or major venue operators) to optimize venue operations and drive location demand.
• Fluency in English and Spanish is required due to regular interaction with clients and internal stakeholders.
• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

About FREENOW

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?