MarTech & Customer Data Specialist

Company Description

Vattenfall is one of Europe’s largest producers and retailers of electricity and heat. Our main markets are Sweden, Germany, the Netherlands, Denmark, and the UK. The Vattenfall Group has approximately 21 000 employees. We have been electrifying industries, powering homes and transforming life through innovation for more than 100 years.

Job Description

Do you want to help shape the future of digital marketing at Vattenfall and make a real impact on the energy transition? As MarTech & Customer Data Specialist, you will play a key role in strengthening our digital marketing capabilities across the Nordics. Working with MarTech, CRM, marketing automation, customer data and consent management, you will help ensure that our digital marketing ecosystem is compliant, scalable and business-driven, supporting both customer experience and commercial growth.

About the position

We are looking for an experienced professional with a background in digital marketing, MarTech and customer data. In this role, you will work closely with business teams, compliance and IT to improve how we use customer data, marketing technology and consent management across the Nordic organization.

You will have end-to-end responsibility for our Consent Management solution and related processes, ensuring they support business needs, legal requirements and technical capabilities. You will translate business and regulatory requirements into practical processes and technical solutions that enable compliant and effective customer communication.

You will also help our organization make better use of CRM, marketing automation, customer data and consent management. By sharing knowledge, supporting change initiatives and identifying new opportunities, you will contribute to strengthening our digital marketing capabilities across Sweden and Finland.

Your responsibilities:

Define and collect business requirements for MarTech capabilities

Own and develop our Consent Management sol