Integrated Media Leader

Why we will love you

At IKEA, we are on a journey to create a better everyday life for the many people. As our current Integrated Media Leader is taking on new challenges within our marketing team, we are now looking for a new Integrated Media Leader.

As Integrated Media Leader, you will play an important role in bringing our marketing plans to life across paid, owned and earned media — helping us reach the right audiences, in the right channels, with the right message.

You will lead the execution of multichannel integrated media strategies that maximise marketing ROI, support strong country marketing plans, and contribute to business growth through effective, efficient and locally relevant media solutions.

We believe you are a strategic and performance-driven media professional with a strong understanding of how paid, owned and earned media work together to create impact. You are curious about people, customer behaviour and the changing media landscape, and you know how to translate insights into smart media choices.

You have:

💛 Deep knowledge of paid media and how to integrate paid, owned and earned channels across the full media mix

💛 Strong understanding of the media industry, marketing technology, digital channels and online customer behaviours

💛 Ability to understand the IKEA business and how Growth & Marketing function contributes to overall goals

💛 Strong project leadership, stakeholder management and negotiation skills, with the ability to build trustful relationships

💛 A performance-driven mindset, with the ability to follow up KPIs, measure results and turn learnings into improved future planning.

To excel in this role we believe you have minimum 5-8 years of experience in Marketing and delivering results, as well as minimum 3 years of experience managing complex paid media budgets.

While our working language is English, we value fluency in Finnish to enable the most effective collaboration between marketing communication and media planning.

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