Content Marketing Specialist

<p><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4">ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES</strong></span></p><p><span>Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!</span></p><p><span>With 200 team members and 4K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide.</span></p><p><span>We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.</span></p><p><span>Sounds exciting? Before you apply, please read through our </span><a target="_blank" href="https://career.weroad.travel/culture-manifesto/"><span>Cultural Manifesto</span></a><span> 👥</span></p><p><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4"><br>ABOUT THE ROLE</strong></span></p><p><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4">JOB TITLE: (Junior) Content Marketing Specialist </strong></span><br><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4">LOCATION: Milan (Hybrid)</strong></span><br><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4">TYPE OF CONTRACT: Fixed term of a year to start with - full time 40hrs/week</strong></span><br><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4">GROSS SALARY: up to 25K</strong></span><br><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4">Starting date: September/October</strong></span><strong><br>Seniority: Junior</strong></p><p><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4"><br>Role Description</strong></span></p><p><span>In this role, you’ll support the daily ideation and creation of content published across WeRoad’s channels in multiple languages. You’ll work closely with the Marketing team to bring ideas to life and help shape our social media presence.</span></p><p><span>We’re looking for someone who’s genuinely passionate about social media, always up to date with the latest trends, and not afraid to share new ideas or experiment with fresh formats. You’re curious, creative, and enjoy turning what you see online into engaging content.</span></p><p><span>Your day-to-day activities will include researching topics and trends, developing new content formats, creating visuals and captions, and supporting the production of content across different platforms.</span></p><p><span><strong id="docs-internal-guid-ec397d47-7fff-d372-3f40-2ecfd09063d4">What You’ll Do:</strong></span></p><ul><li><p><span>Support in the full content creation lifecycle for social media content: from ideation and concept development to production and publishing of videos, graphics and copy.</span></p></li><li><p><span>Actively monitor social platforms (TikTok, Instagram, YouTube, Threads, emerging channels) to identify viral trends, cultural moments and real-time opportunities for instant and reactive marketing.</span></p></li><li><p><span>Supervision of comments</span></p></li><li><p><span>Translate trends into on-brand, platform-native content, balancing speed, originality and brand consistency.</span></p></li><li><p><span>Support the creative and strategic planning of social media content across all our markets (IT, ES, FR, UK, DACH), adapting tone, formats and storytelling to local cultures.</span></p></li><li><p><span>Research, test and iterate on new content formats (short-form video, series, social-first storytelling, experiments) to continuously evolve our social presence.</span></p></li><li><p><span>Support in the development of Social collaborations for all the countries</span></p></li><li><p><span>Work closely with Creative Ops, Brand and Performance teams to ensure content is both creatively strong and performance-aware.</span></p></li><li><p><span>Analyze con