Agency & Partner Lead

Job Description

As our new Agency & Partner Lead, you will play a key role in shaping how H&M works with its global media agencies and strategic media partners. In this role, you will build strong, high-impact partnerships, drive effective agency performance, and create scalable ways of working that enable our media ecosystem to deliver greater business value.

You will be at the heart of how Marketing, Media, Procurement, agencies, and some of the world’s leading media platforms work together. If you are business minded, thrive in a fast-moving global environment, and know how to turn strong partnerships into better performance, innovation and business value, this could be the role for you.

WHAT YOU’LL DO

Drive effective agency governance and strategic partner relationships across H&M’s media ecosystem and lead media agency performance across Paid & Owned Media and SEO.

In close collaboration with Marketing Procurement, ensure the right operating model, scope of work, performance framework, remuneration model, and service levels are in place to enable strong agency delivery.

Own agency performance management in close partnership with Marketing Procurement, jointly build an integrated framework that brings together operational and marketing performance with commercial and compliance performance. Establish clear KPIs, track results, and co-lead regular business reviews to ensure our agency partnerships continuously deliver against expectations.

Act as the senior business owner and primary counterpart to Marketing Procurement to drive commercial excellence across agency pitches, scopes of work, remuneration models, negotiations, and contracts, ensuring business needs and commercial strategies come together to create strong, sustainable value.

Build and strengthen strategic media partnerships with key global partners such as Meta, Google, and TikTok, acting as a senior point of contact and developing relationships that deliver measurable impact for H&M.

Lead join