Continent Marketing Lead

Job Description

WHAT YOU’LL DO

As Continent Marketing Lead, you’ll play a central role in connecting global marketing strategy with local execution. You’ll ensure that global priorities are clearly translated into actionable plans across Sales Markets, while bringing local insights into global planning to create commercially strong and relevant outcomes.

Your key responsibilities include:

Act as the primary planning interface between Global Marketing and Sales Markets, communicating annual brand and marketing priorities and guardrails.

Own and structure input from Sales Markets across the continent, ensuring local perspectives, constraints and opportunities are reflected in global planning.

Collaborate closely with Global and Customer Group Marketing Planning leads to integrate perspectives and support decision-making on priorities and trade-offs.

Contribute to delivering cohesive, commercially aligned marketing plans that are feasible to execute.

Communicate finalized priorities, focus areas and activation guardrails to Sales Markets, ensuring clarity on expectations and success criteria.

Support Sales Markets during execution by providing guidance, removing planning-related blockers and identifying optimization opportunities.

Participate in continent-level planning forums and alignment meetings.

Build strong on-the-ground understanding through engagement with Sales Markets, including targeted travel to strengthen collaboration and insights.

WHO YOU’LL WORK WITH

You’ll work in a highly collaborative, cross-functional environment, partnering with Global Marketing, Commercial and product teams and Sales Markets. You’ll act as a key connector, ensuring alignment between strategic direction and local execution across regions.

WHO YOU ARE

You’re a strategic and structured marketing professional with strong stakeholder management skills. You thrive in complex environments, can translate strategy into actionable plans, and are confident aligning mult