Sales Manager B2B (Head of Sales)

About Swedish Nutra

Swedish Nutra is a Malmö-based family company and one of the Nordics’ leading manufacturers of premium liquid vitamins and nutritional supplements. We offer private label/white label production and are the makers of the Swedish Collagen and Swedish Nutra brands, sold in over 37 countries worldwide. We’re a fast-growing business with global distribution, a warm and international team, and an enterprising environment where people get real room to develop and grow.

About the role

As we scale, we're looking for a Sales Manager (Head of Sales) to lead and grow our B2B sales across EU/UK and selected export markets. This is a senior, hands-on commercial leadership role for someone who leads from the front. You'll personally open and close strategic accounts and key distributor partnerships while building, developing, and structuring the sales team and the process behind it. We want a sales leader the team can't out-sell. Someone who has personally opened and closed accounts across international markets, paired with the judgment to build people and structure in a scaling business. You will be based at our Malmö HQ at Lodgatan 19 and report to the CEO, and to the COO once that role is filled.

What you'll own

The sales number: revenue and gross margin across channels (targets set together with the CEO).

Front-line selling: personally opening and closing strategic accounts (major retail chains and pharmacy/drugstore groups) and signing and managing key distributor partners. Inbound and outbound sales.

Sales team leadership: leading, developing, and structuring the existing team, building a repeatable sales process, and recruiting new talent as we grow.

Distributor strategy: identifying, recruiting, and managing distributors across EU/UK and export markets; building the distributor map and securing genuine commitment (volumes, marketing support).

Channel development: listings and growth across e-commerce, offline retail, and the salon/spa channel.

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