Marketing Data Analyst - VIE - Barcelona

<p><span>Since 2015, papernest has been transforming the way people manage their contracts, making subscription, management, and switching simple through one smart, intuitive platform.</span></p><p><span>We have supported more than 2 million customers across France, Spain, and Italy. Along the way, we have continued to invest in new verticals, establishing papernest as a high-performing, innovative, and competitive scale-up in a fast-growing market.</span></p><p><span>With over 900 employees, we are strengthening our position as a European market leader.&nbsp;</span></p><p><span>Within the Paid Acquisition team (Marketing &amp; Sales team department) and based in Barcelona, your mission is to analyze, optimize and scale our SEA performance for the Spanish market through a data-driven approach.</span></p><p><span>Your role consists in analyzing acquisition performance, identifying growth opportunities and optimizing our SEA campaigns to generate qualified leads for our Operations teams.</span></p><p><span>This is a strategic and highly analytical role for papernest since you will be managing one of our main acquisition channels for foreign countries. Your role will cover several areas : digital marketing, project management, SEA, data analysis and management.</span></p><p></p><h3><strong>Your futures missions :</strong></h3><p><strong>Drive performance through data analysis :</strong></p><p><span>• Analyse and monitor accounts with a data-driven (ROI-based) approach ;</span></p><p><span>• Test new campaigns, features and bidding strategy to increase our conversion rate and make sure we keep on growing ;</span></p><p><span>• Identify insights, prioritize and launch new test to boost our growth on these markets.</span></p><p></p><p><strong>User experiences : own the whole SEA funnel for your accounts :</strong></p><p><span>• Ensure perfect content creation, integration and tracking of our landing pages ;</span></p><p><span>• Promote a test &amp; learn dynamic to better know our users and understand their behavior ;</span></p><p><span>• Benchmark our competitors and others sectors to find the best practices.</span></p><p></p><p><strong>Data Analysis &amp; Performance</strong></p><p><span>• Analyze daily and weekly performance, identify trends and provide actionable recommendations to improve profitability. ;</span></p><p><span>• Build deep-dive analyses on campaign performance and experiments to support business decisions.</span><br></p><h4><strong>About you :</strong></h4><ul><li><p><span>Fluent in French and English, Spanish is a plus ;</span></p></li></ul><ul><li><p><span>Business or engineering school ;</span></p></li></ul><ul><li><p><span>A first experience in the Digital Marketing field or in Consulting, previous experience in PPC is a plus ;</span></p></li></ul><ul><li><p><span>Strong analytical skills: you master Excel, SQL is a plus ;</span></p></li></ul><ul><li><p><span>Strong sense of ownership ;</span></p></li></ul><ul><li><p><span>Great interpersonal skills and great ability to communicate</span></p></li></ul><p><br></p><h4><strong>What We Offer :</strong></h4><p><strong>Evolving in an international and inclusive environment:</strong> Everyone has their place at Papernest, and with over 46 different nationalities, it’s not uncommon for us to start a sentence in French and finish it in English or Spanish!</p><p>💸 <strong>Compensation:</strong> A monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter.</p><p>🩺 <strong>Health &amp; Transport:</strong> A health insurance plan, <a target="_blank" href="https://www.april-international.com/fr/landing/assurance-sante-internationale-expatries?cmpid=sg_ge_aic_bg_e5ff104ic_iieap5e73aapieie&amp;gclid=Cj0KCQjw8MG1BhCoARIsAHxSiQk_3VGpTW5fHPooWF0FA7PKhLdkND2mUMXBbmOt3jGzWOLpPJl_s3AaAlSjEALw_wcB">April</a>, for hassle-free management of your healthcare expenses, with 100% reimbursement. To make your transition easier, we also cover 100% of your round-trip transportation costs.</