Programmatic and Marketing Tech Manager - Malta
About this role
Come and join our journey!
At Immense Group, we are guided by our core values of passion, boldness, and integrity. We strive to create an environment where our people thrive, driven by a love for innovation and a commitment to delivering exceptional player experiences. If you’re passionate about marketing, we’d love for you to join our team as a Programmatic and Marketing Tech Manager. This is an exciting opportunity for a professional looking to make a significant impact in a fast-paced and collaborative environment.
A taste of what you’ll do
The Programmatic and Marketing Tech Manager is responsible for the set-up, management, optimization and analyzing performance campaigns in specific regions.
Accountabilities:
Campaign Optimization & Innovation: Lead the ongoing optimization of media campaigns, utilizing data-driven insights to refine strategies and identify new growth opportunities. Actively test and innovate to ensure sustained campaign performance across digital channels.
Cross-Functional Collaboration: Collaborate closely with internal teams (Affiliates, Design and Content) to ensure the integration of marketing efforts. Leverage cross-departmental insights to achieve optimal campaign performance.
Data-Driven Performance Analysis: Oversee the setup, tracking, and detailed performance analysis of all campaigns using Adservers and other tools. Continuously monitor KPIs, analyzing results against set targets, and providing actionable recommendations to senior management.
Team Collaboration: Foster a high-performance culture within the marketing team. Serve as a key advisor in marketing tech discussions and proactively improve data collection and performance.
Creative collaboration: Work on developing design briefs for performance, on the managed campaigns. Work closely with agencies and internal teams to ensure that all creative work meets the highest standards and is aligned with market goals.
Budget & Spend Management: Monitoring of campaign budgets, e