Digital Marketing Specialist

We're looking for a Digital Marketing Specialist to own two core growth infrastructure workstreams: website development and optimisation, and marketing automation. This role sits at the intersection of web, automation, and growth — and will have direct impact on pipeline.

You'll work closely with our developer, marketing team, and sales team to build a conversion-optimised, multilingual web presence and automated buyer’s journey that turns leads into pipeline.

This is a hands-on execution role with real strategic ownership. You'll shape the roadmap, manage the backlog, and ship the work.

What You'll Own

Website Development & Optimisation

Build and manage the website development and optimisation roadmap to support the customer digital journey and improve lead conversion

Analyse website performance data (GA4, Hotjar, HubSpot) and identify high-impact optimisation opportunities

Plan, implement, and manage a multilingual website setup across 12 European markets — URL structure, hreflang, CMS workflows, and localised content models

Lead contact form redesign (multi-step, reduced fields, smart logic) and full HubSpot field mapping

Support launch of gated interactive tools — optimising for lead capture and conversion

Deliver foundational architecture: mobile-first modular theme, navigation rebuild, webinar page templates, and HubSpot property architecture

Work end-to-end with the developer and wider team to scope, brief, QA, and ship

Marketing Automation

Build and maintain workflows to support the full customer journey — from lead capture through to pipeline progression

Own contact and company lifecycle stage logic, ensuring clean, consistent data across all touchpoints

Design and implement the marketing-to-sales lead handling process: routing, notifications, and SLA definitions

Rebuild HubSpot reporting dashboards for scale — source attribution, form and page conversion, funnel visibility (MQL → SQL → Opportunity), and country/segment splits

Manage data sync