Paid Media Specialist
HelsinkiCompetitive0 applicants
About this role
Aurora Live is building Europe’s most wanted executive network — and a high-performance commercial engine for B2B tech companies.
We are looking for a Paid Media Specialist to help us scale results with speed across paid channels. You'll directly work with our Growth Marketing Manager — owning campaign execution, diving into performance data, and moving fast on creative experiments.
Responsibilities
- Paid campaign execution
- Build and optimize campaigns in ad platforms (LinkedIn, Meta, Google) — structuring campaign groups/audiences, setting campaign objectives, bid strategies, conversion tracking, landing pages and UTM parameters.
- Monitor daily and monthly spend pacing across campaigns and markets, adjusting bids and reallocating budget within agreed parameters to hit targets.
- Plan and optimise landing pages — aligning page messaging to ad creative and running tests to improve form completion rates.
- Reporting & analysis
- Track core campaign metrics daily/weekly: impressions, clicks, CTR, CPL, conversion rate, and spend pacing.
- Identify patterns across channels to inform testing priorities.
- Prepare weekly performance summaries and flag anomalies or opportunities to the team.
- Creative & content
- Create multiple ad copy variants per campaign, tailored to audience segment and funnel stage.
- Brief designers on new creative visual concepts and iterate based on performance.
- Plan and produce content offers to support lead gen (guides, case studies, short-form assets).
- Run fast creative experiments — launch, measure, learn, repeat.
Requirements
- 1–3 years of hands-on experience in paid media (LinkedIn, Meta, and/or Google), especially in B2B.
- Can manage multiple campaigns across channels and markets simultaneously — from initial setup through to ongoing optimisation.
- Comfortable pulling and interpreting campaign data — you can spot an anomaly, form a hypothesis, and know what to test next.
- Comfortable changing direction fast when data or priorities shift — y