Copywriter, Global Creative [All genders]

About this role

Responsibilities

• HelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin, writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digial media component, emphasizing bold, attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth.
• You'll spend most of your time on mid- and lower-funnel assets across several channels (including CRM, paid social, organic social, display, flyers, packaging, and landing pages), with some lighter brand work mixed in to keep things interesting. You understand how to use copy to build credibility, spark interest, and move people to act. You sweat the details, sharpen every line and know that a well-placed verb beats a stack of adjectives.
• This role sits within the Global Creative team, reporting to the Associate Director of International Content Strategy and working closely with stakeholders across local and global markets.
• Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
• What you’ll do
• Respond to briefs and write impactful, creative copy across multiple touchpoints, in line with our brands’ strategies and business goals
• Propose striking, edgy copy directions that will grab attention and spark brand consideration – especially on social media
• Bring our brands’ tones of voice to life across every asset
• Align with stakeholders on the key messages, benefits, and proof points that need to land
• Partner with designers to build marketing assets for online and offline channels, from static banners to dynamic video
• Rigorously proofread your copy
• Manage content via Google Suite, Jira, and other platforms so it flows smoothly to stakeholders and transcreators
• Work on-site in our Creative Studio in Moabit a minimum of three days per week (Monday-Wednesday)
• What you’ll bring
• A full-time copywriter based in Berlin
• BS/MS from a top-tier university in Communications, Marketing, Creative Writing, or a related field
• Minimum three years of copywriting or communications experience, ideally in food or tech
• Outstanding English copywriting skills – clean, confident, clutter-free
• Skilled at leveraging AI platforms to ideate concepts, generate copy, and tailor messaging to channel best practices
• Proven experience writing for paid social (Instagram, Facebook, TikTok), digital display (Google Ads, YouTube), CRM, landing pages, and GEO/SEO
• Comfortable working with brand toolkits and tone of voice guides
• Able to write for multiple projects and brands simultaneously, shifting tone and tactics as needed
• Solid grasp of time management and the ability to juggle a wide range of stakeholders
• Able to deliver on goals while managing scope, time, quality, and risk
• Genuine curiosity about food and cooking
• Knowledge of German, French, Swedish, Norwegian, Danish, or Dutch is a plus