Integrated Marketing Senior Specialist

Join us to deliver a smoke free future as Integrated Marketing Senior Specialist!

At Swedish Match we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years.

In the Nordic region, we are 1,800 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics.

Role summary

Ready to bring bold ideas to life? As Integrated Marketing Senior Specialist for Nicotine Pouches in Sweden, you will create impactful campaigns that strengthen our brands and inspire consumer engagement and loyalty across channels. You will shape memorable brand experiences and ensure a strong, consistent identity across every touchpoint.

Your key responsibilities

Support in development, management and deployment of integrated brand marketing projects, campaigns, initiatives, and programs across multiple channels in Sweden, including digital, events, direct retail, etc. as defined and within integrated brand marketing plans.

Collaborate with internal cross-functional teams and channel leads in Sweden as well as external partners to create and deploy compelling activation concepts and assets and oversee omnichannel integration of activation efforts to ensure maximized visibility, amplified impact, consistency, and synergy across channels.

Create communication toolboxes, marketing content and campaign materials across relevant channels, ensuring brand consistency, quality, and compliance with guidelines.

Manage and develop efficient working relationships with agencies. Handle briefs and budgets.

Track brand, campaign, and portfolio KPIs and support preparation of regular performance updates.

Ensure compliance with legal environment, policies, and guidelines.

Who you are

At least 4 years in Marketing,