Brand Manager
About this role
Are you passionate about building brands, creating meaningful relationships, and driving commercial growth in the premium beverage industry?
We’re looking for a Brand Manager to join our team in Stockholm.
In this dynamic role, you’ll combine strategic thinking with hands-on execution to strengthen our brands across multiple European markets. You’ll work closely with our teams in Mexico and Europe.
Why Join AliasSmith?
For 20 years, we’ve built a global distribution network across 42 countries, managing some of Mexico's most successful handcrafted brands. We are pioneers, having launched the world's first tequila in a paper bottle. Our current mission is to transform brand trade globally through our proprietary ERP system—and you will be key to optimizing the data driving it.
What the role looks like:
Build and execute brand plans for a portfolio of premium spirits across global markets
Own the relationship between AliasSmith and our producer partners on all things brand — communication, reporting, investment decisions, activation planning
Create the bridge between brand strategy and commercial execution — making sure our sales team (KAMs) is equipped, trained, and aligned with each brand's priorities
Translate producer investment into measurable commercial outcomes: volume growth, depletion rates, and market presence
Develop and improve our internal brand management frameworks and processes
Travel to key markets to support activations, distributor relationships, and producer visits
Requirements
- You have 5–8 years of experience in brand management within spirits, premium beverages, or FMCG. You know what a brand plan looks like in practice, not just on paper. You have managed budgets, relationships, and results simultaneously.
- More specifically:
- Solid experience in brand management or trade marketing within the spirits, beer, wine, or premium FMCG sector
- Understanding of distribution structures and the importer/distributor model — you know the di