Chief Product Officer
About this role
What you’ll do
Strategy
Own and shape the long-term product vision and roadmap, aligned with brand DNA and
overarching business ambition.
Define and oversee the end-to-end product development strategy, balancing core
assortment, limited editions and seasonal launches.
Protect Beauty Icons’ makeup-first positioning, with selective expansion into complexion-
adjacent skincare, tools and accessories.
Translate consumer insight, trend awareness and brand vision into clear product priorities
and launch strategies.
Act as a strategic sparring partner to Marketing, Commercial and Creative on concepts,
storytelling and go-to-market.
Ensure product strategy, processes and partners are fit for international scale, across DTC,
retail and new markets.
End-to-end product development
Provide senior oversight of the full lifecycle, from concept and briefing through to launch.
Review and challenge product briefs, business cases and launch plans ahead of executive
approval.
Hold the line on quality, performance, aesthetics and commercial viability.
Oversee launch timing and pipeline planning to sustain a high-frequency cadence (close to
one launch per month) without losing focus or quality.
Supplier & manufacturing
Set and own supplier and manufacturing relationships and strategy, ensuring a resilient,
scalable, high-quality partner ecosystem.
Work with key manufacturers at a strategic level, supporting cost, margin and innovation
objectives.
Ensure supplier capabilities, innovation and timelines align with growth plans and brand
ambition.
Leadership
Represent the senior product voice within the leadership team.
Build trusted relationships across the CEO, Founder, Creative Director, Marketing,
Commercial and Operations.
Lead, mentor and develop the Product team — creating clarity, accountability and space to
grow — while preserving the entrepreneurial culture as the company professionalises.
Who you are
8–12+ years in beauty product development,
Responsibilities
- Own and shape the long-term product vision and roadmap, aligned with brand DNA and
- Define and oversee the end-to-end product development strategy, balancing core
- Protect Beauty Icons’ makeup-first positioning, with selective expansion into complexion-
- Translate consumer insight, trend awareness and brand vision into clear product priorities
- Act as a strategic sparring partner to Marketing, Commercial and Creative on concepts,
- Ensure product strategy, processes and partners are fit for international scale, across DTC,
- Provide senior oversight of the full lifecycle, from concept and briefing through to launch.
- Review and challenge product briefs, business cases and launch plans ahead of executive
- Hold the line on quality, performance, aesthetics and commercial viability.
Requirements
- Oversee launch timing and pipeline planning to sustain a high-frequency cadence (close to
- Set and own supplier and manufacturing relationships and strategy, ensuring a resilient,
- Work with key manufacturers at a strategic level, supporting cost, margin and innovation
- Ensure supplier capabilities, innovation and timelines align with growth plans and brand
- Represent the senior product voice within the leadership team.
- Build trusted relationships across the CEO, Founder, Creative Director, Marketing,
- Lead, mentor and develop the Product team — creating clarity, accountability and space to
- 8–12+ years in beauty product development,