Senior Content Editor

About this role

Responsibilities

• TOTEME is looking for a Senior Content Editor to join our team in Stockholm full time. In this role you will lead the development and execution of seasonal content across TOTEME channels. Working closely with Art Directors and creative teams, you will translate collection and brand messages into compelling visual narratives that strengthen the brand experience and resonate with our global audience.
• You will play a key role in shaping how campaigns and seasonal stories come to life across digital touchpoints, ensuring a cohesive and elevated presentation across owned channels. You will report to the Chief Marketing Officer to begin and work directly with Brand & Marketing teams.
• Translate collection and brand direction into clear content narratives and storytelling frameworks
• Develop and present seasonal content plans, publishing calendars, and campaign priorities
• Lead and execute seasonal content frameworks across all owned channels, including homepage, social media, newsletters, and brand activations
• Drive visual storytelling in close collaboration with Art Direction, Editorial, Graphic Design, and Social teams
• Collaborate cross-functionally with Collection, E-commerce on launches and campaigns
• Select and shape campaign assets to ensure brand elevation and consistency across all customer touchpoints
• Support and guide visual execution across social media and digital channels
• Ensure content alig