Brand Identity Manager

We are looking for a Brand Identity Manager for an automotive company in Gothenburg. Start is July 1st, 6 months limited contract to begin with. This role is full-time and 100% onsite in Gothenburg.

Oversee the verbal and visual consistency of the brands identity. Develop, manage and maintain the Brand Portal as the single source of truth of the brands identity. Ensure the Brand Portal and the application of the brand is being used correctly, consistently and efficiently. Facilitate and maintain the development of Brand Guidelines. Manage external brand-related suppliers.

Assignment Description

Working with the Head of Brand and Creative to develop, implement, and maintain comprehensive brand identity management that encompass visual elements, messaging, tone of voice, and brand values for internal and external use.

Owns the brand portal as a single source of truth on brand identity for internal and external stakeholders.

Ensure consistency and adherence to brand guidelines across all brand touchpoints both internal and external.

Collaborate with cross-functional teams (marketing, design, communications, product development) to ensure alignment with brand guidelines in all creative and communication outputs.

Provide guidance and support to internal and external stakeholders on brand identity standards and best practices.

Support the creation and production of brand assets, including logos, typography, color palettes, photography, illustrations, and other visual elements.

Conduct regular audits to assess brand compliance and identify areas for improvement or refinement.

Stay updated on industry trends, competitive landscape, and best practices in brand identity and design.

Lead and manage brand identity projects from conception to execution, ensuring they are delivered on time and within budget.

Collaborate with internal and external partners as needed to support brand identity initiatives.