Programme & Campaign Manager to Consultant Assignment
About this role
This role offers the opportunity to shape campaign strategy, optimize customer journeys, and deliver measurable business impact through data-driven marketing initiatives. The assignment is fully remote within Sweden or Europe, starting in August 2026 and running for 12 months.
About the Role
As a Communication Integration - Programme & Campaign Manager, you will support local markets in planning, activating, optimizing, and evaluating integrated marketing campaigns. Acting as a strategic advisor, you will guide campaign development across the full customer journey, ensuring the right audiences, messages, content, and channels are aligned to achieve business objectives and KPI targets.
Working closely with regional marketing teams, communications specialists, agencies, and stakeholders, you will help maximize campaign performance through data analysis, marketing automation, content strategy, and continuous optimization.
Responsibilities
- Lead and support the planning, activation, and optimization of integrated B2B marketing campaigns across multiple markets
- Advise on audience segmentation, messaging frameworks, and campaign strategies throughout the marketing funnel
- Guide content localization and development, ensuring alignment with target audiences and business objectives
- Support the selection and optimization of digital and offline go-to-market channels, including marketing automation activities
- Collaborate with agencies and market teams to create engaging campaign assets, landing pages, and nurture flows
- Analyze campaign performance using Adobe Analytics and other reporting tools, providing actionable insights and recommendations
- Identify gaps and opportunities across awareness, engagement, and lead-generation stages to improve future campaign effectiveness
- Coordinate selected global Tier 1 programme activities and stakeholder collaboration across markets
About Digitalenta AB
You are an experienced B2B marketing professional with a strong background in integrat