Paid Media Lead - Sales Market Finland, Latvia, Lithuania & Estonia
HelsinkiCompetitive0 applicants
About this role
WHAT YOU'LL DO
As a Paid Media Lead at H&M, you lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels. You manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.
Responsibilities
- As a Paid Media Lead at H&M, you lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels. You manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.
- You will:Lead the formulation of full-funnel (global and local paid media channels) media plans for activities along the marketing calendar in accordance with set process together with local agency teams, including budget per campaign/channel/week
- Align media plan and continuous updates with commercial plan
- Lead the activation and ongoing performance follow-up of local paid media channels
- Collaborate with Global Media Optimisation Lead on media optimisation of global media channels
- Lead full-funnel media Monthly and Quarterly Reviews in Sales Market
- Drive and follow up on paid media budget investments and results for the sales market
- Conduct onboarding and regular performance reviews for local agencies based on global framework
- Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams
- WHO YOU ARE
- You have a background in marketing, communications, or business, with strong paid-media expertise, analytical ability, and stakeholder-management skills. You bring years of experience in digital or performance marketing, proven success managing media budgets and ROI-driven campaigns, and solid experience collaborating with agencies.5-7 years' experience in digital marketing, with strong focus on performance channels
- Proven track record in managing large media budgets and driving ROI-focused campaigns
- Experience managing agency partners
- Strong paid media expertise across channels and the full funnel
- Analytical and data-driven mindset
- Strong stakeholder management and collabora