Senior Director, Product Marketing

As Senior Director of Product Marketing, you will own and evolve the company's product narrative, competitive positioning, category strategy, and go-to-market orchestration across all product lines.

This is not a traditional PMM leadership role. You will design and lead an AI-native product marketing function where agents and real-time signals handle synthesis, distribution, and adaptation - and humans retain ownership of judgment, positioning, and category narrative. You will architect the strategic spine, the agent workflows, and the governance model that makes this work.

This role is ideal for a senior PMM leader who has moved beyond using AI as a productivity tool and is ready to redesign how product marketing operates - replacing periodic, manual processes with continuous intelligence systems while maintaining the strategic craft that defines great PMM.

We are open to candidates based in Dublin, Helsinki, Amsterdam or the UK

Your day-to-day work and responsibilities include...

Design and lead an AI-native Product Marketing function by architecting the strategic spine, agent workflows, and governance model. Agents will handle synthesis, distribution, and adaptation, while humans retain ownership of judgment and the category narrative.

Own and refine the core product story, value propositions, and messaging framework across all segments and regions, serving as the human-judgment authority for the strategic spine.

Design agent-assisted workflows to continuously test and adapt messaging across channels and personas, replacing periodic refreshes with a scalable, living messaging system.

Lead Strategic Go-to-Market (GTM) orchestration, architecting GTM playbooks and designing the always-on GTM infrastructure that handles feature releases and adoption nudges.

Build agent-driven launch orchestration workflows that coordinate cross-functional dependencies, generate channel-specific content, and adapt distribution based on real-time engagement signals.

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