CRM & Lifecycle Marketing Planner

Veikkaus is a gaming company for every Finn, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game - and working life.

CRM & Lifecycle Marketing Planner

We're looking for a CRM & Lifecycle Marketing Planner to join our Lottery & Landbased Games team - someone who combines strong customer focus, hands-on execution skills, and a results-driven mindset with a responsible approach to gaming. In this role, you bring player communications to life across CRM channels and owned digital touchpoints, ensuring every message and content placement is timely, relevant, and aligned with player behaviour and lifecycle thinking.

You turn lifecycle strategies and content plans into concrete CRM executions - building automated journeys, creating and refining content, and ensuring communication works seamlessly across channels. You work hands-on in marketing automation tools, translating ideas into scalable, high-quality implementations.

You also contribute to optimizing content and messaging placements across Veikkaus owned digital channels and support gamified marketing activations through tools such as Playable.

You create and optimize CRM content yourself (using modern tools and AI) in Finnish, continuously improving messaging through testing and iteration. You focus on what works in practice - how communication engages players, drives action, and supports responsible, long-term relationships.

What Success Looks Like After 12 Months

You have built and launched automated CRM journeys (e.g. onboarding, activation, engagement, re-activation) within marketing automation tools

You translate lifecycle strategies and cont