Market Development Director Optica / On Demand Labeling Solution

ABOUT THE SOLUTION:  Avery Dennison’s Optica and On-Demand Labeling are interconnected solutions designed to modernize supply chains, track inventory, and streamline manufacturing through digital identification. Optica is Avery Dennison’s comprehensive portfolio of end-to-end supply chain solutions. It is designed to give businesses total, item-level visibility over their products from the point of manufacture (source) to the retail shelf (store). Optica achieves this by combining RFID intelligent labels, the atma.io connected product cloud, specialized hardware, and software applications to turn physical products into digital assets. On-Demand Labeling (also referred to as Avery Dennison's In-Plant Printing Solution) is a specific capability built into the Optica ecosystem, though it can also be used standalone. It balances centralized data management with decentralized, on-site printing. Instead of factories ordering pre-printed care labels, price tickets, or RFID tags from a central vendor and waiting for them to ship, On-Demand Labeling allows factories to print and encode labels directly on the factory floor using a unified online platform.   ABOUT THE ROLE: As the Market Development Lead - Solution, you will be responsible for providing technical expertise driving top line growth and new opportunities globally. You will work closely with the Sales, Product Line Management and Solution Architect to identify and evaluate opportunities that convert into new or incremental sales.  Activities may include, but are not limited to: Align solution selling strategy across key external stakeholders (brand headquarters, factories, liaison offices) Deep understanding of region/segment solution landscape. Including competitors, growth areas, and market influences Manage training and support calendar to ensure coverage across segments/regions Lead and manage a team of direct reports Partner with Business Development on prioritization of high visibility and cross-market programs. Align with Commercial Leads on regional growth pipeline Partner with PLM on validation of in-development Innovation Identify, assess, develop and manage new markets and long-term business opportunities, while also leveraging Avery Dennison’s Embelex product portfolio Communicate with Senior Level account representatives on the link key value propositions and differentiators with your solutions Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across all solutions Serve as product and solution expert for key clients and internal stakeholders Initiate, determine, and present ROI business case analysis Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends Surface new ideas, product applications and solutions to development teams Explore technologies that could complement our offerings as part of a thought-leadership effort Develop long-term business opportunities Develop and maintain working relationships with business partners at all levels of the customer’s organizations Collaborate with other business units to evaluate volume, identify trends, and ensure quality Participate in building the requirements for growth in our annual operating plan (AOP) Contribute to monthly and quarterly reviews on the market and forecast for your region Own regional training schedule for local commercial and factory teams Drive entrepreneurial speed and flexibility with global consistency on the following functions for new solutions: Pipeline development and management Creation and presentation of specific solution proposals Solution understanding and education Voice of the customer feedback to innovation New use case creation and vetting Enable accurate and speedy development and deployment

Strong knowledge of apparel industry and selling experience desired Strong knowledge of apparel trims  Strong entrepreneurial capability to lead and thrive in a cross functional organization Ability to understand customer objectives and translate complexity into solution requirements Demonstrable ability to manage a small regionally based team 3+ years of experience in business development, sales, product development or strategy preferred Detail-oriented with strong project management and organizational skills required Strong influencing skills and storytelling skills, and ability to champion projects both cross functionally and vertically within the organization Ability to perform technical product trainings to customers and internal teams Have a solid understanding of finance and ROI analysis Excellent communication skills, including written, verbal, presentation, interpersonal, and virtual Extensive experience in direct managing teams/ individuals Ability to travel frequently and the ability to lead impactful virtual selling and marketing events Bachelor's degree with a majo