Director of Growth Optimization
About this role
TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.
We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.
Why TransferGo
We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home.
For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets.
As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers.
Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt more products and become advocates who bring others with them.
That's why we're building a dedicated Growth Optimisation function.
About the Role
Growth at TransferGo is changing.
Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement, product adoption, referrals, monetisation and customer advocacy.
We are looking for the leader who will build that engine.
As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal customers and loyal customers into advocates.
You will sit at the intersection of Product, Pricing, Data and Marketing, identifying where growth exists, proving it through experimentation and scaling it across the business.
Some weeks you may be redesigning onboarding journeys. Some weeks you may be testing subscription models. Some weeks you may be improving referral economics or building AI-powered lifecycle systems.
The common thread is simple:
Find growth. Prove it. Scale it.
You will report directly to the VP Growth & Marketing and work as a peer to the Director of Brand Marketing & Demand and the Growth Intelligence Strategist.
Your north-star metric is Incremental MAU.
What You'll Own
Customer Growth
You will own the systems that help customers discover value faster, build stronger habits and engage more deeply with TransferGo over time.
This includes:
CRM and lifecycle strategy.
Activation, engagement, retention and reactivation programmes.
Customer habit formation and long-term value growth.
AI-enabled lifecycle automation and personalisation.
Primary KPI: Incremental MAU
Product Growth
You will be Product's primary growth partner, helping identify and prioritise the opportunities with the greatest impact on customer growth.
Working closely with Product, Pricing and Engineering, you will:
Improve onboarding and activation experiences.
Increase conversion across key customer journeys.
Accelerate adoption of cards, multi-currency accounts, subscriptions and future products.
Design and validate growth experiments.
Identify friction and remove barriers to customer success.
You won't manage Product teams directly, but you will play a key role in shaping where growth investment happens.
Primary KPI: Activation Rate
Referral Growth
You will own TransferGo's referral engine and customer advocacy programmes.
Your focus will be turning satisfied customers into active promoters of the business.
This includes:
Referral strategy and mechanics.
Referral participation and conversion.
Referral economics and optimisation.
Partnership with local market teams to drive adoption.
Primary KPI: Referral-driven Incremental MAU
Growth Systems
You will build the infrastructure that allows growth to scale.
This includes:
Experimentation frameworks and growth roadmaps.
AI-enabled growth systems and automation.
Monetisation and pricing experiments.
Growth measurement, incrementality and attribution.
Growth operating models and prioritisation frameworks.
Your goal is to increase the speed at which TransferGo discovers, validates and scales growth opportunities.
What Success Looks Like
Twelve months from now:
Incremental MAU is growing sustainably and predictably.
Activation rates have improved across key customer journeys.
Customers engage more frequently and stay with TransferGo longer.
Referrals have become a meaningful growth channel.
Product and Pricing teams rely on your experimentation engine to guide decisions.
Growth decisions are backed by trusted measurement and clear evidence.
CRM has evolved from a communication channel into a genuine growth engine.
TransferGo is increasingly growing through customer value, advocacy and product adoption — not just acquisition.
Requirements
- Experience leading Lifecycle, CRM, Growth, Product Growth or Retention functions within fintech, technology, marketplace or high-scale B2C businesses.
- Strong track record building experimentation programmes and scaling growth initiatives.
- Deep understanding of activation, retention, customer behaviour and growth economics.
- Experience partnering closely with Product teams to drive growth outcomes.
- Experience designing and scaling referral or advocacy programmes.
- Strong commercial thinking and the ability to connect customer behaviour with business performance.
- Excellent stakeholder management across Product, Pricing, Data, Engineering and executive teams.
- Comfortable operating in fast-moving, high-autonomy environments.
Nice to have
- Experience with subscription products, pricing experiments or monetisation strategy.
- Experience building growth measurement or attribution frameworks.
- Experience working with international or diaspora audiences.
- Practical experience applying AI and automation to growth programmes.
- Why This Role Is Exciting
- This is not a traditional CRM role.
- This is an opportunity to build one of the most important growth functions in the company.
- You will work at the intersection of customer behaviour, product, pricing, experimentation and growth strategy — helping shape how millions of future customers experience TransferGo.
- If you're excited by finding growth opportunities others miss, building systems that compound over time and turning customer value into business growth, we'd love to talk.