Senior CRO Manager

🌍 Can you help us change the world?

It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $2.5b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.

We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole... 🐇

🧑🏻‍💻 About the role

First things first: you want to know what you’re actually applying for. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distill it down to a job description (which we do because this is a job description), it would be this:

This is a high-visibility, high-impact role at the heart of Mews' growth engine. As our Senior CRO Manager, you'll own the end-to-end experimentation programme that drives qualified leads and pipeline for our sales team, with mews.com as your primary canvas. You'll work in a close-knit triad with our Web Analytics Manager and an external agency, partnering across SEO, Paid Media, Lifecycle, PMM, and Campaigns to turn data into measurable conversion lifts. This is not a side-of-desk testing role: CRO is your entire remit, and the expectation is high.

✅ Your mission, should you choose to accept it:

Build and own a company-wide experimentation program spanning website, acquisition channels, creative, messaging, and end-to-end funnel touchpoints.

Lead comprehensive website CRO efforts, including running structured A/B and multivariate tests, and driving measurable lifts in lead quality and conversion rates.

Partner cross-functionally with SEO, Paid Media, Lifecycle, PMM, and Campaigns teams to diagnose friction points and improve conversion performance across all traffic sources.

Analyze user behavior, onsite journeys, funnel performance, and qualitative/quantitative signals to uncover growth opportunities and prioritize high-impact experiments.

Work closely with engineers, web developers, UX, and design teams to implement tests, validate hypotheses, and ship high-quality enhancements at speed.

Build and maintain a clear CRO roadmap, including test design, success metrics, tooling, and documentation of learnings for cross-team visibility.

Introduce new experimentation frameworks, automation, and tooling (e.g., A/B platforms, heatmaps, analytics) to scale CRO maturity and improve testing velocity.

Translate insights into actionable recommendations that influence creative, content, product marketing, and acquisition strategies.

🤝 You’ll be a great fit if you bring a few of the below with you:

5+ years of hands-on experience owning CRO, growth experimentation, or web performance optimization programs as your core specialism — not as a side project.

Proven track record designing, running, and scaling A/B and multivariate testing programs across websites and acquisition channels, with clear, measurable KPI impact.

Strong analytical skills and experience using tools across web analytics, behavioral analytics, heat-mapping, CRO, experimentation, and data visualization, such as GA4, Mixpanel, Amplitude, Hotjar, FullStory, Optimizely, VWO, or equivalent platforms.

Solid understanding of performance marketing, SEO, lifecycle flows, and how traffic quality influences conversion behavior.

Experience collaborating closely with engineers, web developers, UX/design teams, and cross-functional marketing stakeholders.

Ability to turn data insights and UX principles into clear hypotheses, test plans, and practical recommendations that drive measurable impact.

Excellent communication skills with the ability to influence without authority across product, marketing, and technical teams

Curious, commercially driven, and comfortable with AI-enabled workflows

Pay Transparency at Mews

Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.

This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.

If the location you're applying from wasn't originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help.

Pay range location A

$114,000—$145,000 USD

Pay range location B

£59,000—£77,000 GBP

🎉 What's in it for you?

Did you know Mews was named Best PMS of 2025 - for the second year in a row - and twice recognized as a Best Place to Work in Hotel Tech?

That success is powered by our incredible people and supported by the benefits that help them thrive.

🌍 Global benefits

No matter where you’re based, you’ll enjoy:

Participation in our company share program

Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year)

Unlimited paid holiday (yes, really)

Work from anywhere - enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy.