Continent Marketing Lead

WHAT YOU’LL DO

As Continent Marketing Lead, you’ll play a central role in connecting global marketing strategy with local execution. You’ll ensure that global priorities are clearly translated into actionable plans across Sales Markets, while bringing local insights into global planning to create commercially strong and relevant outcomes.

Your key responsibilities include:

Act as the primary planning interface between Global Marketing and Sales Markets, communicating annual brand and marketing priorities and guardrails

Own and structure input from Sales Markets across the continent, ensuring local perspectives, constraints and opportunities are reflected in global planning

Collaborate closely with Global and Customer Group Marketing Planning leads to integrate perspectives and support decision-making on priorities and trade-offs

Contribute to delivering cohesive, commercially aligned marketing plans that are feasible to execute

Communicate finalised priorities, focus areas and activation guardrails to Sales Markets, ensuring clarity on expectations and success criteria

Support Sales Markets during execution by providing guidance, removing planning-related blockers and identifying optimisation opportunities

Participate in continent-level planning forums and alignment meetings

Build strong on-the-ground understanding through engagement with Sales Markets, including targeted travel to strengthen collaboration and insights

WHO YOU’LL WORK WITH

You’ll work in a highly collaborative, cross-functional environment, partnering with Global Marketing, Customer Group teams and Sales Markets. You’ll act as a key connector, ensuring alignment between strategic direction and local execution across regions.

WHO YOU ARE

You’re a strategic and structured marketing professional with strong stakeholder management skills. You thrive in complex environments, can translate strategy into actionable plans, and are confident alig