CRM Campaign Manager

CRM Campaign Manager

Country: Finland

How do you create customer journeys that truly make a difference? In this role, you will take ownership of local customer journeys and shape how we communicate with end customers across channels. Your work will directly influence engagement, retention, and overall customer experience.

As a CRM Campaign Manager, you will own, develop, and optimize customer journeys in Salesforce Marketing Cloud, ensuring strong performance and alignment with business goals. While the role has a strong connection to the Finnish market, we are open to candidates based across the Nordics, provided you bring strong Finnish language capabilities.

Your main responsibilities will include: Own and continuously improve customer journeys in Salesforce Marketing Cloud, from strategy to execution and performance tracking

Create and localize high-quality customer communication across channels (email, SMS, etc.), with a strong focus on Finnish language content

Serve as the primary Finnish-language copywriter for customer communications, creating compelling and accurate content across email, SMS, and other marketing channels

Work proactively with AI tools and capabilities to enhance content creation, optimize customer journeys, improve efficiency, and identify new opportunities for personalization and performance improvements

Drive performance through data analysis, KPIs, and A/B testing to improve engagement and business outcomes

Collaborate closely with Nordic and local stakeholders to align priorities and ensure consistent customer experience

Leverage data, segmentation, and platform capabilities to enable personalization and effective targeting

Contribute to agile ways of working, sharing insights, best practices, and continuously improving processes and journeys

Skills required in this role:

You are someone who enjoys combining creativity with data and technology to improve customer experience. You take ownership, collaborate naturally acros