Copywriter
About this role
đ Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact.
đąCompany: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.
đ Scale: Weâre growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earthâs atmosphere!
âď¸ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIMEâs 100 Most Influential Companies.
We are now looking for an exceptional Copywriter to join the global superstar team at Too Good To Go in Copenhagen.
Please note that this role follows a hybrid model, requiring four (4) days in the office.
Your mission
Too Good To Go is a brand with a clear mission and a big ambition. Making it land - consistently, across 20 markets, every team, every touchpoint - is the key part. That's your job. As a Copywriter, you will use your outstanding writing skills to communicate Too Good To Goâs mission, brand and products to our consumers and businesses across numerous channels. You will bring energy and clarity to the user experience to drive engagement and help us make a huge impact in the fight against food waste. Embracing Too Good To Goâs tone of voice, youâll be a brand guardian and work in close collaboration with colleagues across Marketing, in particular those in design, UI/UX and CRM.
Responsibilities
- Write and edit clear, persuasive copy within a defined brand tone of voice across multiple channels.
- Interpret creative briefs to develop and execute creative concepts.
- Collaborate closely with the Creative and Digital teams to build performance-driven copy that is both creative and effective.
- Improve, develop and strengthen our global brand through outstanding copywriting.
- Ensure all copy outputs are aligned with our brand tone of voice, maintaining quality and consistency across all assets.
- Adopt and embed innovative creative technologies, such as AI-driven workflows, to elevate our ideation and sharpen our commitment to creative excellence.
- What weâre looking for:
- Native-level English with impeccable grammar, a sharp editorial eye, and a proven ability to write highly engaging, persuasive copy.
- A strong track record of crafting cohesive copy across diverse touchpoints. You know how to adapt your voice seamlessly for OOH, digital ads, social, CRM, web UX, and offline activations while maintaining a unified brand identity.
- Substantial professional copywriting experience, backed by a strong portfolio of multi-channel work. Agency background is highly desirable.
- A highly conceptual thinker who pairs big-picture creativity with meticulous attention to detail.
- A strong grasp of emerging trends, digital culture, and industry developments within the creative and sustainability space.
- Agile and organized; you excel in a fast-paced setting, comfortably managing and executing multiple projects simultaneously without losing momentum.
- International experience either working in a global role or you have spent time working abroad is highly beneficial.
- Our values:
- We win together: Food waste is a big beast to fight. We believe in a #oneteam.
- We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
- We keep it simple: Our ambitions are bold but our solutions are simple.
- We build a legacy: Weâre proud of the change weâre driving.
- We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.