Senior Specialist B2B Communication & Content

Join us to deliver a smoke- free future as a Senior Specialist B2B Communication & Content!

We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and has been a leader in the industry for more than 200 years.

In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics.

Role summary

In this role, you will take ownership of Swedish Match’s B2B communication and content ecosystem, playing a central part in bringing brands to life across multiple touchpoints, including catalogues, campaigns, trade shows, and digital platforms. You will work closely with brand teams, agencies, and commercial stakeholders to ensure that all content is aligned, consistent, and impactful. The role combines strategic coordination with hands-on execution in a dynamic and collaborative environment.

Main accountabilities

Drive B2B communication and brand content across all product categories, ensuring clear, relevant, and commercially effective content (both brand building and tactical activation)

Own and drive Swedish Match B2B communication strategy and plans, positioning SWMA as a trusted business partner and supporting commercial growth

Own and manage the B2B content ecosystem across channels, ensuring consistency and quality in an omnichannel setup

Support the digital team with content for site and CRM, while owning and leading all B2B offline communication and experiences (trade shows, activations, physical touchpoints)

Own the end-to-end B2B experience and creative direction, including brand guidelines, acting as creative lead to secure cohesive design, strong storytelling, and high-quality execution

Lead development of B2B catalogues (content, structure, design)

Own planning. design and execution of