Senior Manager Consumer Experience

At Swedish Match we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years.

In the Nordic region, we are 1,800 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics.

Role Summary

As Senior Manager of Consumer Experience, you will play a key role in shaping and driving the market’s multi-category direction and translating it into impactful initiatives and consumer programs across nicotine categories in Sweden. You will bring together category and commercial priorities into clear, integrated plans, working closely with Category teams, Commercial teams, and Channel owners to strengthen business performance and deliver a cohesive omnichannel consumer experience.

You will be responsible for turning strategic priorities into actionable plans and ensuring strong coordination across functions to enable effective execution. The role involves close collaboration across the organisation, connecting category priorities with commercial opportunities and channel execution to deliver a focused and impactful market approach.

You will also lead the planning and delivery of omnichannel consumer programs from concept through to implementation within a project-based environment. In addition, you will drive local initiatives, particularly within the oral category, where solutions may be partly or fully market-specific.

As a senior leader, you will contribute to and drive the commercial governance agenda, working closely with Strategy & Portfolio Development and PMO to ensure alignment, clarity, and successful execution.