Market and Sales Development Specialist

About this role

Responsibilities

• You will play a central role in building our sales pipeline by lead generation, prospect qualification, and marketing support. As the first point of contact, you guide potential customers through the initial stages of the sales funnel while contributing to our marketing efforts.
• Sales Development
• Identify, research and engage new leads in target markets
• Generate and qualify sales opportunities through outreach (email, LinkedIn, phone, events)
• Conduct needs assessments and book and hold early-stage demos
• Marketing and Content
• Create content such as case studies, presentations, blogs and social media posts
• Planning, execution and analysis of marketing campaigns and activities
• Contribute to messaging and positioning based on market insights
• Use AI tools to improve outreach, campaigns and content development

About SIGNIFIKANT SVENSKA AB

Bachelor’s degree or higher, with 0–2 years of experience Strong interest in technology and AI tools Excellent communication skills in English (additional languages are a plus) Experience with tools such as CRM systems, LinkedIn Sales Navigator, Microsoft 365 and AI tools Highly organized, goal-oriented, proactive and self-driven Signifikant is a Swedish software and consultancy company specializing in solutions for the aftermarket within manufacturing, focusing on product and service information (PIM). Since 2004, we have helped companies improve their aftermarket processes and deliver high-quality product support. We are a small, international team with colleagues from 10+ nationalities, where your ideas and contributions truly make an impact. You will work closely with Sales, Marketing and