Sales Director - Finland

About this role

About IWG plc

IWG is the world's largest provider of flexible workspace, with more than 5,000 locations across 120 + countries. We bring together leading brands such as Regus, Spaces, HQ and Signature, as well as digital marketplace platforms such as Instant Offices, Easy Offices and Coworker. For over 35 years, we've enabled organisations of every size-from start-ups and scale-ups to 83% of the Fortune 500-to work more productively, flexibly and sustainably. Our purpose is simple: help everyone have a great day at work-while protecting people and the planet. We offer carbon-neutral workplaces worldwide and are moving towards achieving Net Zero emissions. In 2025, IWG delivered record system-wide revenue of $4.5B driven by rapid expansion of our capital-light partnership model. We set a record with over 1,000 new centre deals signed and nearly 800 openings. We are accelerating toward our long-term ambition of 30,000 centres worldwide. Join us- www.iwgplc.com Job Purpose The role leads the country's commercial agenda, driving revenue growth and strengthening the company's position across multiple brands. It focuses on converting sales opportunities, understanding customer needs, and ensuring the business offers the right solutions in a competitive market. Working closely with Marketing, Group teams, and the local business community, the role ensures sales strategies are effective, customer relationships are strong, and the brand is well represented. Key Responsibilities Part of the country leadership team, driving sales performance for this dynamic and fast growth company. Maximize revenues by increasing conversion of sales leads and drive sales growth across multiple brands. Oversee the development and execution of the country sales plan. Understand customer needs so we advise which solutions and products are appropriate. Spend time with existing customers to improve customer satisfaction and look for opportunities to sell additio