Sales Manager

As a Sales Manager for Waldorf Astoria Helsinki, you will be responsible for driving hotel revenue through proactive and strategic sales activities. The role focuses on developing new business opportunities, maintaining and growing existing customer relationships, and generating future and repeat business across all relevant market segments.

Specifically, you will be responsible for performing the following tasks to the highest standards:

Drive revenue growth through proactive sales efforts across consortia, corporate, groups, and Meetings & Events segments

Conduct market and competitor analysis to identify new business opportunities and market trends

Acquire new clients, manage key accounts, and lead contract negotiations, including handling RFPs

Achieve individual and departmental sales targets and contribute to the hotel’s overall commercial goals

Prepare accurate and timely sales reports, forecasts, and activity updates for sales leadership

Develop, propose, and implement hotel sales plans aligned with overall business objectives

Develop customer accounts and travel within the local area and internationally to drive business into the hotel and increase market and customer share across all revenue streams

With a strong luxury positioning, this role places particular emphasis on:

Luxury leisure accounts and luxury consortia partnerships

High-end travel agencies and selected international accounts

Local and corporate accounts supporting a balanced revenue mix

International markets through client visits, trade shows, roadshows, and familiarization trips

Close collaboration with the Groups, Meetings & Events Department to generate and convert business for groups and social events, with a particular focus on weddings

You will also:

Establish, maintain, and expand strong relationships with key clients and partners

Coach, mentor, and guide members of the sales team to strengthen skills, encourage collaboration, and enhance overall performance

Work