Director, Business Unit Ireland (WESE)

The Business Unit Director (BUD) is the most senior Business Unit leadership role in the local marketing company, plays a significant role within the Senior Leadership Team and reports directly to AstraZeneca Country President in Ireland.  With AstraZeneca’s robust portfolio, this strategic leader will play a key role in resource planning and the continued build out of our team and capabilities.

The BUD will be responsible for both Sales and Marketing and championing cross functional team working with medical, market access and other functions as well as working closely with the Global/Regional team to help grow the AZ business. He or she will have full profit and loss responsibility for financial results, sales targets and competitive performance. He or she will work to transform and build the Business Unit providing vision, leadership, and entrepreneurial energy to make the most from the exciting opportunities and challenges ahead for AstraZeneca in specific therapy area and ensure AstraZeneca will be recognised as a credible partner and leader in the field of CVRM, Respiratory or Oncology.

Typical Accountabilities

Challenge the status-quo to develop and articulate the strategic long-term vision of AZ brands,

maintain

a long-term focus,

identify

marketed changes and new growth opportunities to maximise portfolio and brand potential

Be a change agent to build the Business Unit of the future by implementing innovative business models,

identifying

future fit

capabilities

and leading transformation

, including innovation

and digital technology adoption

Ensure early market and organisational preparation and internal launch readiness for new upcoming launches

Build and

maintain

relationships internally (with global, region and local) and championing cross functional team working

.

This also includes alliance workings and how we work and

operate

with alliance partners

.

Ensure that strong external relationships across KEEs, as well as other key stakeholders, are built and maintained

Manage and oversee the development of an effective brand strategy and marketing plan for all brands, and ensure successful operational execution across the market

Develop local business plan across the Therapeutic Area portfolio in line with global strategy and local needs

Prepare sales forecasts and

establish

and implement sales targets

Lead and

monitor

product launches, tracking KPIs and budget implementation to ensure success

Develop the team; lead allocation and deployment of resources, drive talent

development

and performance management with a forward-looking view of future required capabilities including talent planning and capability assessments, coaching and mentoring direct reports, succession

planning

and oversight of recruitment

Manage operational sales & marketing budgets

P

roactively

identify

,

assess

and manag

e

ris

k (commercial, compliance, reputational, operational) within the business unit

and beyond

As a member of the Ireland Senior Leadership Team, act as a role model in the business for compliance within the business and ensure all legal and regulatory requirements are executed within own team and

e

xemplify AZ values and

comply with

AZ internal policies

.

People Management Responsibility:

This position carries people management responsibility for an overall team of approximately

15–20 employees, with

3–5 direct reports. The role includes

matrix leadership

across projects or dotted-line reporting structures, direct

team management, and may include

second-line leadership

responsibilities as a manager of managers.