Category Manager
About this role
, United Kingdom
Job Family Group:
Sales & Marketing
Worker Type:
Regular
Posting Start Date:
June 4, 2026
Business Unit:
Downstream and Renewables
Experience Level:
Experienced Professionals
Job Description:
About Shell Mobility & Convenience Retail
Shell Mobility is the
world’s
largest fuels retailer, with more than 50,000 sites across 60 countries, serving 30 million customers every day with fuel, food,
coffee
and convenience products.
Shell UK Mobility
operates
a network of over 550 company-owned service stations, serving millions of customers across the UK. Within this, the Convenience Retail team
is responsible for
delivering a compelling food and retail offer through a diverse range of branded and own-label products.
We are looking for a commercially driven Category Manager to join our convenience retail business working closely with leading branded FMCG suppliers. This is a fantastic opportunity for someone with strong supplier management and negotiation experience to shape a compelling customer offer and deliver meaningful commercial impact.
What’s
Responsibilities
- As a Category Manager
- in
- the UK
- Conv
- enience Retail
- team
- ,
- you will take ownership of defined product areas, delivering category growth through best-in-class category management. This includes developing and executing range
- plans
- , merchandising, pricing, and promotions.
- What
- you’ll
- be doing
- A key focus
- of this role
- will be building strong partnerships with major branded suppliers, negotiating trading plans and delivering joint business initiatives that unlock mutual growth.
- We are keen to progress someone who will:
- Own category performance, delivering against sales, margin and profit targets
- Analyse performance data and market trends to identify growth opportunities
- Develop and implement category plans across range, merchandising, pricing and promotions
- Build and manage relationships with large, branded FMCG suppliers
- Lead commercial negotiations and manage joint business planning activities
- Collaborate cross-functionally to deliver category initiatives effectively
- Adapt quickly to changes in market dynamics and customer behaviour
- What you bring
- We’re looking for a commercially astute individual with experience in a Retail / Wholesale environment, ideally with exposure to high-volume, impulse-led categories. You will also bring:
- Experience as a Category Manager / Buyer
- Proven experience working with large, branded suppliers in a commercial setting
- Strong negotiation and relationship management skills
- Solid understanding of sales, margin and profitability drivers
- Analytical capability with the ability to turn insights into action
- A proactive, results-driven mindset with strong ownership
- Excellent stakeholder management and communication skills
- The ability to operate at pace and manage competing priorities
- Why Join Us
- This is a great opportunity to play a key role in shaping a dynamic, customer-focused offer in a high-growth convenience channel, working with leading brands and delivering tangible commercial impact.
- Hybrid working is in place with a minimum of 3 days in our London office.
- After you submit your application, you will receive an email
- from Shell
- providing a link to an online assessment
- (HireVue)
- that is a mandatory part of the process
- and has a validity period
- – please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine next steps. Thank you for your interest in Shell.