Oncology Brand Manager

About this role

Responsibilities

• Translate brand and engagement strategy into clear account‑ and customer‑specific execution plans that drive tailored, insight‑led activity, ensuring delivery against strong Key Performance Indicators (KPIs), Objective Key Results (OKRs) with regular review and tracking of performance via analytical tools and dashboards
• Collaborate with Strategic Marketers and Digital Marketers to ensure strategic delivery and operational pull through - aligned, connected execution across campaigns.
• Work with DHH and Strategic Insights to ensure KPIs are data‑driven, evaluated and acted upon.
• Partner with customer‑facing teams and cross‑functional colleagues to identify account opportunities, barriers and local execution needs and shape co-ordinated execution plans tailored to account variability, customer behaviours and segment priorities
• Identify and localise global and HHI assets into UK‑relevant, customer‑appropriate content across channels.
• Ensure compliant, customer‑appropriate execution through strong partnership with Medical, Compliance and Digital teams.
• Deliver against promotional budgets, identifying early any potential under/overspend and flag with budget holder
• Support journey adaptation based on insights, customer feedback and execution learnings driving closed‑loop insight flow from execution back into strategic planning.
• Role Expectations & Accountability:
• Work closely with Strategic Marketers to ensure execution reflects strategic intent and delivers locally relevant value.
• Take a leading role in our planning process to develop campaigns and tactics, utilising a segmented customer engagement approach, specific customer journeys and engagement plans, that drive exceptional customer experiences and behaviour change with key customer groups.
• Act as a trusted partner with Digital Marketers, Cross Functional colleagues and Field teams to connect digital and field execution seamlessly across all campaigns, enabling real‑world pull‑through and impact.
• Develop a deep understanding of customer needs through regular external engagement, close partnership with field teams to build trusted relationships and insight, and active use of multiple data and insight sources.
• Collaborate with DHH and Strategic Insights to ensure data‑driven KPIs are identified, evaluated and acted upon.
• Ensure compliant, customer‑appropriate execution through partnership with Medical and Compliance.
• Skills and Competencies required:
• Understanding of local market dynamics and customer variability.
• Ability to balance strategic intent with practical, executable solutions tailored to accounts and customer segments.
• Strong understanding of local market dynamics and customer variability.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Strong customer focus; immersing in customer environments, engaging externally, and translating insights into actionable outcomes.
• High organisational discipline with commitment to compliance and quality.
• Customer‑centric mindset with a passion for improving engagement and outcomes, including data‑driven evaluation of campaign pull‑through.
• Compliance and ethical marketing, ensuring all activities adhere to relevant regulations and standards
• Adaptability and flexibility to respond to changing priorities, stakeholder needs and evolving market dynamics.
• Leadership Behaviours required:
• Win as One Team -
• Partners seamlessly with Strategic Marketing, Digital, DHH, Field Teams, Medical and Compliance to drive aligned, impactful execution.
• Focus on What Matters -
• Prioritises the initiatives that most improve customer experience, account impact and strategic pull‑through.
• Act with Urgency
• Responds quickly to emerging insights, field feedback and customer needs to adjust execution.
• Experiment, Learn & Adapt
• Embraces test‑and‑learn approaches; uses data and local insight to refine and improve execution quality.
• Embrace Diversity & Inclusion
• Seeks diverse customer, field and cross‑functional perspectives to strengthen execution relevance and quality.
• Speak Up & Be Open‑Minded
• Communicates openly, surfaces risks early and encourages transparent feedback loops across teams.
• Experience required:
• Experience in marketing execution, customer engagement or account‑based roles within pharmaceuticals, healthcare, or other regulated sectors.
• Ensure compliant, customer‑appropriate execution through partnership with Medical and Compliance.
• ABPI Qualification: Advanced Professional Programme for Industry Personnel.
• It is a requirement of the ABPI Code of Practice that an appropriate exam is sat during the first year of employment in any relevant industry role and is passed within two years
• Proven experience delivering digital and omnichannel marketing initiatives, including customer journey development, customer experience development and account‑level execution
• Experience supporting or coordinating brand‑level or local‑market activities, such as asset localisation, field‑facing materials, or tactical execution.
• Exposure to analytics, dashboards and insight‑driven optimisation of campaigns.
• Cross‑functional experience with Marketing, Medical, Compliance, Data & Analytics, IT and agencies.
• Strong organisational discipline with the ability to manage multiple workflows, deliver high‑quality work, and operate within ABPI/governance requirements.
• Required Skills:
• Adaptability, Adaptability, Brand Management, Campaign Management, Competitor Analysis, Content Creation, Cross-Functional Collaboration, Customer Engagement, Customer Experience Design, Customer Experience Improvement, Customer Insights, Customer-Oriented, Customer Service Improvement, Data Analysis, Digital Marketing, Event Planning, Influencing Skills, Marketing Campaign Development, Marketing Initiatives, Market Research, Oncology Marketing, Product Management, Social Media Marketing, Stakeholder Engagement, Stakeholder Management {+ 2 more}
• Preferred Skills:
• Current Employees apply
• HERE
• Current Contingent Workers apply
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• Search Firm Representatives Please Read Carefully
• Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
• Employee Status:
• Regular