Head of Product Marketing
About this role
Who are we
At Lokalise, we make it easy and profitable for businesses to expand into new markets. Our AI-powered localization platform helps companies manage both software and marketing content from a single, unified environment — ensuring every team speaks with one voice across every language and channel.
By automating workflows, integrating with over 60 tools, and centralising translation memory and terminology, Lokalise enables product, engineering, and marketing teams to collaborate without friction and launch globally up to 10× faster and at 80% lower cost.
Trusted by thousands of businesses across more than 100 countries, Lokalise empowers over 25 million people worldwide to use digital services in their native languages. Backed by a customer-loved support team, our platform fits seamlessly into your design, development, and content workflows, helping you scale with consistency and control.
Location
While our company operates exclusively on a remote basis, you must reside and have the legal right to work in one of the following countries: the United Kingdom, Latvia, or Spain.
This is a full-time, remote position. Please note that we do not engage on a B2B or contractor basis.
We do not partner with search firms.
About
We are looking for a talented and experienced Head of Product Marketing to join our Marketing team. This team is responsible for ensuring Lokalise wins in the market — crafting the stories that resonate with buyers, enabling our sales teams to close deals, and ensuring our positioning reflects our ambition as the full language platform for global businesses. You will lead the Product Marketing function at a pivotal moment in our evolution, working at the intersection of Product, Sales, and Marketing.
Responsibilities
- Own Lokalise's product positioning, messaging, and go-to-market strategy — translating platform capabilities into compelling value propositions for enterprise and mid-market buyers.
- Lead the launch strategy for major product releases, working cross-functionally with Product, Sales, and Marketing to ensure each launch creates maximum impact.
- Develop and maintain our ICP, buyer personas, and competitive intelligence, ensuring the go-to-market team is equipped with sharp, current market knowledge.
- Build and maintain a high-quality suite of sales enablement assets — pitch decks, battle cards, one-pagers, and objection-handling guides — that are actively used and valued by the sales team.
- Partner with the Marketing Lead to shape Lokalise's industry narrative and category positioning, contributing to analyst briefings and thought leadership.
- Manage the Analyst Relations and own our relationships with key industry analysts, ensuring our positioning translates into meaningful recognition.
- Work closely with the Head of Content & Brand to ensure product stories are woven into our content and brand programmes.
- Report to the Marketing Lead and serve as a key strategic partner to Product Leadership.
- You Must Have
- Demonstrated experience in senior product marketing at a B2B SaaS company, with ownership of positioning, messaging, and GTM strategy.
- Experience leading product launches end-to-end, from strategy through to execution and measurement.
- Excellent written and verbal communication skills — able to craft narratives that resonate with both technical and business buyers at enterprise level.
- You have worked on a platform product with multiple use cases and distinct buyer personas—including technical audiences (developers/CTOs) and business decision-makers.
- Deep understanding of the enterprise and mid-market SaaS buying process — from awareness through to multi-stakeholder evaluation.
- Experience developing competitive intelligence programmes and translating insights into sales enablement.
- Track record of building strong cross-functional partnerships with Product, Sales, and executive stakeholders.
- It's a Plus If You Have
- You have experience in the localization, AI, or content technology markets.
- You have directly influenced analyst coverage (Gartner, Forrester) as part of a GTM programme.
- You have experience managing and developing a product marketing team.
- Our Benefits
- 💰 Competitive salary and employee stock options.
- 🌍 Fully remote setup with flexible working hours.
- 🏢 Co-working budget — for those days you want a change from your home office.
- 🌴 Flexible vacation policy to recharge when you need to.
- 🖥 Home office setup budget — monitor, desk, ergonomics, whatever helps you do your best work.
- 📚 Learning & development budget to grow your skills and career.
- 🏥 Health insurance to keep you covered.
- 🧘 Wellness allowance to support your mental and physical well-being.
- 🤝 Great startup culture — remote but close-knit, with regular retreats and social events to stay connected.
- We are committed to a culture of inclusion and equal opportunities. Therefore, we welcome applications from people of all gender identities, sexual orientations, personal expressions, relationship, marital, or civil partnership statuses, racial identities, national or ethnic origins, religious beliefs, ages, and disability statuses.