Digital Marketing Specialist
About this role
Klättermusen is looking for a Digital Marketing Specialist (12-month cover).
Since 1975 Klättermusen has been a pioneer in making refined Scandinavian Mountaineering Equipment. The designs combine utility and extreme durability, always with consideration of the environment in mind. Klättermusen supports and inspire outdoor enthusiasts through unforgiving weather conditions and unpredictable terrains. Rigorously tested in real-world conditions, the equipment embodies Klättermusen’s commitment to creating the best and most sustainable equipment available.
We’re looking for a driven and analytical Digital Marketing Specialist to take ownership of our paid media efforts and help scale both performance and brand awareness across digital channels. This is a 12-month maternity cover starting August 2026, with the possibility of becoming a permanent position.
About the Role:
In this role, you will own and execute a full-funnel paid media strategy, ensuring strong performance while supporting our long-term brand ambitions. You’ll work cross-functionally with internal teams and external partners to drive impactful campaigns and continuous improvement.
Responsibilities
- Own and execute a full-funnel paid media strategy supporting both performance and brand goals
- Manage and plan digital media budgets across channels including Paid Search, Paid Social, and Programmatic
- Lead and manage our paid media agency, ensuring high-quality execution, reporting, and delivery
- Act as an internal project manager for paid media and creative assets, collaborating with cross-functional stakeholders
- Analyze campaign performance (traffic, revenue, ROAS, awareness, etc.), provide actionable insights and lead the channel reporting
- Drive digital marketing improvements through audits, gap analysis, and implementation of optimizations
- Collaborate closely with the Klättermusen creative team to ensure the right assets for each channel, especially within Paid Social
- Collaborate closely with our e-comme