Senior Data Analyst
About this role
Job Description
WHAT YOU’LL DO
We are seeking an experienced Data Analyst to lead and coordinate analytical initiatives across one of our Areas within Commercial. This role involves driving the full analytical lifecycle, from hypothesis development through data analysis to actionable insights and strategic recommendations while ensuring data quality, accessibility, and reliability throughout the process.
In addition to the responsibilities above, your role will include:
Partner with Product Managers and stakeholders to shape product strategies and prioritize initiatives through data-informed insights.
Drive customer-centricity by analyzing behavioral, commercial, and product performance data to enhance the digital experience.
Define and monitor key KPIs and implement event tracking to evaluate product performance and ensure alignment with intended outcomes.
Lead the development of business cases by integrating commercial, digital, and user behavior insights.
Promote a data-driven culture by enhancing data visibility, educating stakeholders, and translating complex data into actionable narratives.
Write efficient SQL and code to query, aggregate, and transform large datasets with high data quality.
Use tools such as BigQuery, Looker, and Power BI to explore, visualize, and communicate insights.
Actively contribute to the analytics community within the Commercial domain and across the H&M Group.
WHO YOU’LL WORK WITH
You’ll join a global, cross-functional team committed to delivering exceptional digital experiences through close collaboration, user-centric design, and continuous iteration. The team brings together diverse expertise across Product Design, Analytics, and Engineering, and partners closely with other product teams within the global digital experience organization, as well as key business stakeholders.
WHO YOU ARE
We are looking for people with…
Experience from product or business analysis, customer or commercial analytics, management cons