Digital Planner
About this role
Job Description:
Are you a strategic thinker with a keen eye for the best approaches for planning and buying digital media? Look no further! At dentsu Finland, we are looking for a new team member to join our diverse and agile digital specialist team in our Media practice. At dentsu you'd have the possibility to collaborate with some of the industry's major advertisers, both local and global, partake in interesting digital development projects, collaborate with various stakeholders and create an interesting career path along the way.
About the role:
As a Digital Planner (Programmatic & Paid social) in dentsu Finland, you'll be responsible for planning, executing, and optimizing digital advertising campaigns across various digital media platforms within programmatic and social media, ensuring efficiency and effectiveness at every step. Your specialization will shine as you take ownership of dedicated accounts, guiding both internal and external clients and stakeholders in making strategic and cost-effective decisions for their digital media purchases and visibility within programmatic and social media advertising. Beyond your core responsibilities, you'll have the opportunity to work on digital marketing-related projects aligned with your interests and skills.
Responsibilities
- Take charge of planning, executing, and managing programmatic, direct and social media campaigns, covering everything from initial account setup to monitoring and reporting.
- Perform audits, reviews, and analyses of campaign reports, leading efforts to optimize ongoing and future campaigns.
- Actively contribute to weekly client activities, providing updates and insights to foster client relationships and align digital media strategies with their needs in programmatic and social.
- Stay informed about industry changes, translating emerging trends and developments into actionable recommendations both internally and to our clients.
- Build strong relationships not only within the client ser