Sr Principal Analyst Relations
About this role
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
Are you passionate about the power of Analyst Relations? We are a global team of seasoned professionals dedicated to ensuring that market influencers and analysts represent Workday with accuracy and insight.
We are seeking a relationship-driven, detail-oriented leader to head our EMEA Analyst Relations program, with a strategic focus on our HCM. Our team thrives on high-visibility results, working closely with executive leadership and global customers to shape the market narrative. We value a collaborative environment where we learn from one another, deliver excellence, and have fun together.
About the Role
Workday is seeking a strategic and highly influential
Analyst Relations Director for EMEA
to lead engagement with the region’s most important industry analysts and advisory firms. This role will shape how the market understands Workday’s innovation, differentiation, and leadership across our emerging AI platform strategy.
As a senior member of the global Analyst Relations function, this individual will serve as the
primary interface between Workday and the EMEA analyst ecosystem
, driving high-impact engagements including events, influencing key research, and ensuring consistent narrative alignment across global and regional stakeholders.
This role requires a strong blend of
strategic storytelling, executive engagement, market intelligence, and program execution
, with a focus on elevating Workday’s position in critical evaluations such as Magic Quadrants, Waves, MarketScapes and 9-Grids.
Responsibilities
- 1. Regional AR Strategy & Execution
- Define and execute the EMEA Analyst Relations strategy, aligned to global priorities and regional business objectives
- Act as the regional lead for analyst engagement, ensuring strong, consistent relationships with top-tier firms (e.g., Gartner, Forrester, IDC, Fosway)
- Partner with global AR leadership to ensure message consistency
- Partner closely with EMEA Marketing, Sales, PR and Communications teams
- 2. Analyst Engagement & Influence
- Build and maintain trusted relationships with key EMEA-based analysts and influencers
- Lead strategic briefings, inquiries, and advisory sessions with senior analysts
- Influence analyst perception through clear, differentiated narratives across Workday’s platform, AI strategy, industry capabilities and partner ecosystem
- Ensure strong pre-briefing, fact-checking, and follow-through discipline across all engagements
- 3. Evaluation & Benchmark Leadership
- Own EMEA coordination for major analyst evaluations, including:
- Gartner Magic Quadrants & Critical Capabilities
- Forrester Waves
- IDC MarketScapes
- Fosway 9-Grid
- Drive regional readiness, stakeholder alignment, and execution excellence
- Translate analyst feedback into clear action plans, strategic insights and competitive positioning strategies
- 4. Market Intelligence & Insight Synthesis
- Effective use of Spotlight Oz to deliver actionable insights from analyst interactions to regional and global leadership
- Identify emerging market trends, competitive threats, and perception shifts
- Partner with Product, Strategy, and Marketing to ensure insights inform roadmaps, messaging, and go-to-market strategy
- 5. Executive & Cross-Functional Partnership
- Act as a trusted advisor to EMEA executives and product leaders
- Prepare spokespeople for high-stakes analyst engagements and events
- Partner closely with:
- Product Management & Strategy
- Product Marketing
- Corporate Communications
- Regional Sales & Industry teams
- 6. Event Strategy & Execution
- Lead AR strategy and event execution for major EMEA events (e.g., Workday Rising EMEA, Elevate London & industry conferences)
- Design and execute high-impact analyst experiences, including 1:1 briefings, roundtables, and advisory sessions
- Ensure strong pre-event preparation and post-event follow-through
- Basic Qualifications
- 8–12 years of experience in Analyst Relations, Product Marketing, Strategy, or Communications within enterprise technology
- Strong understanding of the enterprise software landscape, particularly HCM, ERP, and/or AI-driven platforms
- Proven experience managing relationships with top-tier analyst firms (e.g., Gartner, Forrester, IDC, Fosway)
- Experience leading cross-functional initiatives and senior stakeholder engagement
- Other Qualifications
- Demonstrated success influencing analyst evaluations and market perception
- Exceptional executive communication and storytelling skills
- Ability to operate effectively in a matrixed, global organization
- Our Approach to Flexible Work
- With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
- spend at least half (50%) of our time each quarter in the office or in the field
- with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
- At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email
- accommodations@workday.com
- .
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