Associate Director, Campaign Development Lead, US Oncology Business Unit Engagement Team - Precision Medicine
About this role
Job Description
The
Associate Direct
or will lead the identification, design, execution, oversight, and optimization of the US Oncology Healthcare Professional (HCP) marketing campaigns and programs that support the strategic imperatives for our Precision Medicine agile team.
Primary Responsibilities:
Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
Leading the development of HCP marketing materials and digital assets, inclusive of online video, emails, display/banner ads, alerts, web content, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
Shaping the key strategic communication objective choices for assigned tumor(s) ensuring all tactics align to the customer experience plan and achieve desired customer experience.
Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices, and targeting.
Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing, and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process and contributing to the development of the brand building tools (L3).
Working collaboratively with multiple internal teams including Marketing, Channel Strategy and Engagement (CSE), Market Research, Analytics, and Operations
Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
Managing applicable budgets.
Evaluating the revalidation of marketing and digital assets.
Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
Demonstrating our company's Ways of Working principles and enterprise leadership skills.
Conducting all activities in full compliance with our company policies, values, and standards.
Requirements
- Bachelor's degree required.
- Minimum of 4 years’ experience in marketing, marketing communications, or marketing support.
- Demonstrated ability to execute a brand or customer marketing strategy.
- Experience and success in cross-functional leadership and teamwork.
- Strong knowledge of marketing principles.
- Campaign and Message development experience.
- Excellent planning and presentation skills.
- Strong communication skills.
- Agency/vendor management skills.
- Preferred Experience and Skills:
- Master of Business Administration preferred.
- Experience in US HCP marketing, HCP marketing communications, or US HCP marketing support of pharmaceutical products.
- Knowledge/experience with the Oncology Marketplace.
- Product launch or launch planning experience.
- Market research experience.
- Knowledge of Company commercial, regulatory, and legal compliance policies.
- Experience in the end-to-end Medical/Legal (Promotion Review Team) review and delivery
- process.
- Veeva/Promo Mats experience.
- Required Skills:
- Content Creation, Digital Marketing, Marketing Campaign Development, Marketing Strategies, Omnichannel Marketing, Oncology Marketing, Strategic Thinking, US Marketing
- Preferred Skills:
- Current Employees apply
- HERE
- Current Contingent Workers apply
- HERE
- US and Puerto Rico Residents Only:
- Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please
- click here
- if you need an accommodation during the application or hiring process.
- As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected
- characteristics. As
- a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
- EEOC Know Your Rights
- EEOC GINA Supplement
- We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
- Learn more about your rights, including under California, Colorado and other US State Acts
- The salary range for this role is
- $142,400.00 - $224,100.00
- This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
- The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
- We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at
- https://jobs.merck.com/us/en/compensation-and-benefits
- .
- You can apply for this role through
- https://jobs.merck.com/us/en
- (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.
- San Francisco Residents Only:
- We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
- Los Angeles Residents Only:
- We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
- Search Firm Representatives Please Read Carefully
- Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
- Employee Status:
- Regular