Community Marketing Specialist Gothenburg

About this role

Responsibilities

• Let’s be honest: this isn’t your standard marketing gig.
• As our Community Marketing Specialist (Gothenburg), you’ll be the friendly face (and well-worn boots) of Klättermusen across Southern Sweden. You’re the bridge between our brand and the people who live and breathe adventure; hikers, climbers, trail runners, skiers, gear nerds, weekend warriors and everyone in between.
• Your job? Build real relationships with the communities that already get it. That means teaming up with local legends, cultural changemakers, and creative crews to turn our values into unforgettable shared experiences on the mountain, off the beaten track and in the heart of the city.
• You’ll cook up grassroots happenings and ambassador adventures to connected retail moments and local collabs. Whether it’s a community trail run, a panel talk at a climbing gym, or a community hangout after a gear test, your goal is simple: make Klättermusen feel less like a brand and more like a trusted companion for people who care about the depth and craftsmanship of the Scandinavian Mountaineering Mindset.
• Community Vibes & Connections: You’ll be out there meeting mountain guides, climbing crews, creative collectives, indie retailers and the low-key legends who live and breathe the outdoors. You’ll keep those relationships real and ongoing, helping Klättermusen show up in all the right places, with the right people.
• Street-Level Brand Building: You’ll scout and support a crew of local ambassadors, artists, and low-profile-but-high-impact ‘friends of the brand’; the ones who move culture forward without trying too hard. You’ll give them space to create, connect, and carry the Klättermusen story in ways that feel honest and earned.
• Events That Don’t Feel Like Marketing: You’ll concept, plan, and run events that feel more like meet-ups and less like corporate theatre. Think curated, thoughtful, and human-first. It’s all about community connection. From gear test hikes and trail running