Performance Marketing Expert
SwedenCompetitive0 applicants
About this role
The Performance Marketing Expert role is responsible for the data-driven planning, execution, and optimization of paid digital marketing activities across but not limited to SEM, Social, OLV and Display channels. This role ensures that all campaigns are aligned with Volvo Trucks’ brand values and business objectives, driving high-quality traffic, lead generation, and measurable business growth. The Performance Marketing expert collaborates closely with Marketing team, Content Production team, Analytics, and Channel Owners to deliver efficient, effective, and on-brand digital activations.
Responsibilities
- Develop, implement and continuously optimize datadriven paid media strategies across channels such as SEM, Social, OLV and Display to drive highquality traffic, lead generation and measurable business results.
- Own the endtoend execution of paid media campaigns, including campaign setup, targeting, bidding strategies and budget allocation, to maximize ROI and support defined business objectives.
- Monitor, analyze and evaluate campaign performance on an ongoing basis, translating insights into concrete optimization actions, recommendations and performance improvements.
- Ensure that all paid media activities are fully aligned with Volvo Trucks’ brand guidelines, messaging frameworks and compliance requirements.
- Collaborate closely with the Content Production team, Analytics, Channel Owners and local market teams to deliver integrated, coherent and datadriven digital activations across markets.
- Stay continuously up to date with digital marketing trends, platform developments, new formats and best practices to proactively identify innovation opportunities and maintain a competitive edge.
- Drive efficiency and scalability in paid media operations by leveraging automation, platform capabilities and AIbased tools where applicable, while ensuring full adherence to brand, quality and compliance standards.
- Requested Qualification